Brandwave

BookStack vs Hudu:Which is more popular?

In September 2026, BookStack had more branded searches than Hudu among IT documentation platforms worldwide. BookStack had about 49,500 branded searches, while Hudu had 12,100. BookStack made up 5.3% of all IT documentation platform searches we track, and Hudu accounted for 1.3%. When we asked ChatGPT and Google AI Overviews about IT documentation platforms, BookStack appeared in four of the five answers and Hudu in three. Hudu was mentioned before BookStack in three out of four answers that named either.

Among IT documentation platforms worldwide in September 2026

Who do people search for more?

BookStack, about 4 searches for every 1 for Hudu

BookStack 49.5K searchesHudu 12.1K searches

Who does AI mention more?

BookStack, mentioned in 4 of 5 answers, Hudu in 3

BookStack in 4 of 5Hudu in 3 of 5

Who does AI recommend more?

Hudu, named ahead of BookStack in 3 of 4 answers

Hudu first in 3BookStack first in 1

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Top IT documentation platforms in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, BookStack was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. Hudu was mentioned in three out of five: in all three ChatGPT answers, but not in either of the two Google AI Overviews. Hudu was listed before BookStack in three out of four answers that named either.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Confluence1st
  2. IT Glue2nd
  3. Hudu3rd
  4. BookStack4th
  5. GitBook5th
  6. Document3606th
  7. Slab–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Confluence5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • BookStack4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • IT Glue4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Hudu3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • GitBook2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Document3602 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Slab0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about IT documentation platforms

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.

Is BookStack or Hudu more popular in search?

This chart shows how often people search Google for BookStack and Hudu by name. Each line represents a brand's share of searches for all seven IT documentation platforms we track, month by month, from English-language searches worldwide.

BookStack and Hudu among IT documentation platforms worldwide, by month

Share of searches by month for BookStack, Hudu. The figures are in the table below the chart.

View monthly share of searches table
MonthConfluenceBookStackGitBookHuduIT GlueDocument360Slab
Oct 202584.9%5.1%6.2%1%1.9%0.84%0.01%
Nov 202584.6%5.1%6.2%1.2%1.9%1%0.01%
Dec 202585%5.1%6.2%1.2%1.5%0.83%0.01%
Jan 202685.2%5.1%6.3%1.3%1.5%0.68%0.01%
Feb 202685.3%6.3%4.2%1.5%1.9%0.84%0.02%
Mar 202687.6%5.3%3.5%1.3%1.6%0.7%0.01%
Apr 202685.3%6.3%4.2%1.5%1.9%0.84%0.02%
May 202687.5%5.3%3.5%1.6%1.6%0.57%0.01%
Jun 202688.3%4.3%4.3%1.3%1.3%0.47%<0.01%
Jul 202687.1%5.2%4.3%1.3%1.6%0.57%0.01%
Aug 202685.8%6.3%4.2%1.5%1.5%0.56%0.01%
Sep 202688.1%5.3%3.5%1.3%1.3%0.47%0.01%

How has the BookStack and Hudu comparison changed over the last 12 months?

3 findings
  • BookStack was ahead of Hudu in every measured month of the 12 months ending September 2026.
  • Across the 12 months ending September 2026, BookStack’s share of searches among IT documentation platforms worldwide moved from 5.1% to 5.3%, and its estimated monthly branded searches held steady at 49.5K.
  • Across the 12 months ending September 2026, Hudu’s share of searches among IT documentation platforms worldwide moved from 1% to 1.3%, and its estimated monthly branded searches moved from 9.9K to 12.1K.

How did search popularity change for IT documentation platforms worldwide in September 2026?

2 changes
  1. In September 2026, BookStack lost share of searches among IT documentation platforms worldwide, from 6.3% to 5.3%.

  2. Estimated monthly branded searches for Hudu worldwide rose 22.2% over 12 measured months, from 9.9K to 12.1K in September 2026.

How are branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using BookStack’s and Hudu’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

BookStack

1 branded search term

  • bookstack

Hudu

1 branded search term

  • hudu

How the Brand Demand Index is measured

Other head-to-heads among IT documentation platforms

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