Bonobos vs Jos. A. Bank:Which is more popular?
In September 2026, Jos. A. Bank had more branded searches than Bonobos among men's suit brands worldwide. Jos. A. Bank had about 6,600 branded searches, while Bonobos had 2,900. Jos. A. Bank made up 4.9% of all men's suit brand searches we track, and Bonobos accounted for 2.2%. When we asked ChatGPT and Google AI Overviews about men's suit brands, Jos. A. Bank appeared in one of the four answers and Bonobos in none.
Who do people search for more?
Jos. A. Bank, about 2 searches for every 1 for Bonobos
Who does AI mention more?
Jos. A. Bank, mentioned in 1 of 4 answers, Bonobos in 0
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Top men's suit brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and one Google AI Overview, Jos. A. Bank was mentioned in one out of four: not in any of the three ChatGPT answers, but in the Google AI Overview. Bonobos did not appear in any of the four answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
Suitsupply3 of 4Named in 3 of 3 ChatGPT answersNamed in 0 of 1 Google answers
Men's Wearhouse2 of 4Named in 1 of 3 ChatGPT answersNamed in 1 of 1 Google answers
Indochino2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers
Hugo Boss1 of 4Named in 1 of 3 ChatGPT answersNamed in 0 of 1 Google answers- Jos. A. Bank1 of 4Named in 0 of 3 ChatGPT answersNamed in 1 of 1 Google answers
Spier & Mackay1 of 4Named in 1 of 3 ChatGPT answersNamed in 0 of 1 Google answers
Black Lapel1 of 4Named in 1 of 3 ChatGPT answersNamed in 0 of 1 Google answers
Hockerty0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
Brooks Brothers0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
Bonobos0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
See every answer about men's suit brands
4 answers
Asked ChatGPT
“Where's the best place to buy a men's suit?”
Asked ChatGPT
“What are the best suit brands for men?”
Asked ChatGPT
“Which brand makes the best made-to-measure suits?”
Searched Google, AI Overview
“mens suits”
Searched Google, AI Overview
“suits for men”
Google showed no AI Overview for this search.
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in the United States on October 27, 2026.
Is Bonobos or Jos. A. Bank more popular in search?
This chart shows how often people search Google for Bonobos and Jos. A. Bank by name. Each line represents a brand's share of searches for all 14 men's suit brands we track, month by month, from English-language searches worldwide.
Share of searches by month for Jos. A. Bank, Bonobos. The figures are in the table below the chart.
View monthly share of searches table
| Month | Hugo Boss | Hockerty | Brooks Brothers | J.Crew | Men's Wearhouse | Indochino | Jos. A. Bank | Moss | Charles Tyrwhitt | Reiss | Spier & Mackay | Suitsupply | Bonobos | Black Lapel |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 26.6% | 21.7% | 7.9% | 5.2% | 14.6% | 4.3% | 3.5% | 3.5% | 2.4% | 2.4% | 1.6% | 2.9% | 1.9% | 1.6% |
| Nov 2025 | 28.7% | 23.4% | 8.6% | 5% | 7% | 5.7% | 3.8% | 3.8% | 2.5% | 2.1% | 1.7% | 3.1% | 2.1% | 2.5% |
| Dec 2025 | 24.9% | 20.4% | 9.1% | 4.3% | 16.7% | 5% | 4.1% | 3.3% | 2.2% | 1.8% | 1.4% | 3.3% | 1.8% | 1.8% |
| Jan 2026 | 27.3% | 22.3% | 8.2% | 4.3% | 12.2% | 5.5% | 3.6% | 3.6% | 2.4% | 2.4% | 1.6% | 3.6% | 1.6% | 1.3% |
| Feb 2026 | 25.8% | 21.1% | 7.7% | 5% | 11.5% | 6.3% | 3.4% | 4.2% | 2.8% | 2.8% | 1.9% | 4.2% | 1.9% | 1.5% |
| Mar 2026 | 27.2% | 18.2% | 12.2% | 4.3% | 12.2% | 5.4% | 3.6% | 3.6% | 2.4% | 2.4% | 1.6% | 3.6% | 2% | 1% |
| Apr 2026 | 21% | 17.1% | 7.7% | 5% | 21% | 5.1% | 4.2% | 4.2% | 2.3% | 2.3% | 2.3% | 4.2% | 1.9% | 1.9% |
| May 2026 | 21.9% | 17.9% | 8% | 5.2% | 17.9% | 5.3% | 4.4% | 4.4% | 2.9% | 2.4% | 2.4% | 4.4% | 1.9% | 1% |
| Jun 2026 | 20.7% | 16.9% | 7.6% | 5.7% | 20.7% | 5.1% | 3.4% | 5.1% | 2.8% | 2.8% | 1.8% | 5.1% | 1.5% | 1% |
| Jul 2026 | 32.6% | 14.6% | 8% | 5% | 9.7% | 5.3% | 3.6% | 5.3% | 2.9% | 2.9% | 2.4% | 5.3% | 1.6% | 0.86% |
| Aug 2026 | 25.5% | 14% | 17% | 5.9% | 7.6% | 5.1% | 4.1% | 5.1% | 2.8% | 2.8% | 2.3% | 5.1% | 1.8% | 1% |
| Sep 2026 | 24.8% | 20.3% | 9.1% | 8.4% | 7.4% | 4.9% | 4.9% | 4.9% | 3.3% | 3.3% | 2.7% | 2.7% | 2.2% | 1.2% |
How has the Bonobos and Jos. A. Bank comparison changed over the last 12 months?
3 findings
- Jos. A. Bank was ahead of Bonobos in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Bonobos’ share of searches among men's suit brands worldwide moved from 1.9% to 2.2%, and its estimated monthly branded searches held steady at 2.9K.
- Across the 12 months ending September 2026, Jos. A. Bank’s share of searches among men's suit brands worldwide moved from 3.5% to 4.9%, and its estimated monthly branded searches moved from 5.4K to 6.6K.
How did search popularity change for men's suit brands worldwide in September 2026?
2 changes
In September 2026, Jos. A. Bank overtook Moss and Suitsupply to rank 7th among men's suit brands worldwide, with 4.9% of the searches.
Bonobos’ share of searches among men's suit brands worldwide has gained ground for 3 months in a row, from 1.5% to 2.2% in September 2026.
How are branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using Bonobos’ and Jos. A. Bank’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Bonobos
1 branded search term
- bonobos suits
Jos. A. Bank
1 branded search term
- jos a bank suits
Other head-to-heads among men's suit brands
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