Bonfire vs Coupa:Which is more popular by branded search?
In August 2026, Bonfire had more branded searches than Coupa among e-procurement platforms worldwide. Bonfire was estimated to have 246K branded searches compared to Coupa’s 175K, and held a 37.1% Share of Search versus Coupa’s 26.4%. These are worldwide searches for English-language branded terms.
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Which is more popular in search, Bonfire or Coupa?
Compare the platforms public bodies buy through. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Bonfire, Coupa. The figures are in the table below the chart.
View monthly share of search table
| Month | Bonfire | Periscope | Coupa | OpenGov | JAGGAER |
|---|---|---|---|---|---|
| Oct 2025 | 37.5% | 30.6% | 26.2% | 2.8% | 2.9% |
| Nov 2025 | 44.4% | 29.7% | 20.9% | 2.7% | 2.3% |
| Dec 2025 | 44.7% | 29.9% | 20.9% | 2.7% | 1.9% |
| Jan 2026 | 44.4% | 29.7% | 20.9% | 2.7% | 2.3% |
| Feb 2026 | 32.6% | 32.6% | 28.1% | 3.6% | 3.2% |
| Mar 2026 | 35% | 28.6% | 29.8% | 3.9% | 2.8% |
| Apr 2026 | 35% | 28.6% | 29.8% | 3.9% | 2.8% |
| May 2026 | 37.2% | 30.4% | 26.1% | 3.4% | 2.9% |
| Jun 2026 | 35% | 28.6% | 29.8% | 3.9% | 2.8% |
| Jul 2026 | 39.3% | 26.4% | 27.7% | 3.5% | 3.1% |
| Aug 2026 | 37.1% | 30.3% | 26.4% | 3.3% | 2.9% |
| Sep 2026 | — | — | — | — | — |
How has the Bonfire and Coupa comparison changed over the last 12 months?
3 findings
- Bonfire was ahead of Coupa in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Bonfire’s estimated Share of Search among e-procurement platforms worldwide moved from 37.5% to 37.1%, and its estimated monthly branded searches moved from 301K to 246K.
- Across the 11 months ending August 2026, Coupa’s estimated Share of Search among e-procurement platforms worldwide moved from 26.2% to 26.4%, and its estimated monthly branded searches moved from 211K to 175K.
How did search popularity change for e-procurement platforms worldwide in August 2026?
3 changes
In August 2026, Periscope overtook Coupa to rank 2nd among e-procurement platforms worldwide, at 30.3%.
In August 2026, Bonfire lost estimated Share of Search among e-procurement platforms worldwide, from 39.3% to 37.1%.
In August 2026, Coupa lost estimated Share of Search among e-procurement platforms worldwide, from 27.7% to 26.4%.
How each brand is measured
Brandwave collects information about searches that people make online using Bonfire’s and Coupa’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.