Brandwave

BoldTrail vs LionDesk:Which is more popular?

In September 2026, BoldTrail had more branded searches than LionDesk among real estate CRM platforms worldwide. BoldTrail had about 8,100 branded searches, while LionDesk had 720. BoldTrail made up 4.3% of all real estate CRM platform searches we track, and LionDesk accounted for 0.38%. When we asked ChatGPT and Google AI Overviews about real estate CRM platforms, BoldTrail appeared in three of the five answers and LionDesk in none.

Among real estate CRM platforms worldwide in September 2026

Who do people search for more?

BoldTrail, about 11 searches for every 1 for LionDesk

BoldTrail 8.1K searchesLionDesk 720 searches

Who does AI mention more?

BoldTrail, mentioned in 3 of 5 answers, LionDesk in 0

BoldTrail in 3 of 5LionDesk in 0 of 5

Who does AI recommend more?

BoldTrail, the only one of the two named

BoldTrail first in 3LionDesk never named

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Top real estate CRM platforms in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, BoldTrail was mentioned in three out of five: in two of the three ChatGPT answers and in one of the two Google AI Overviews. LionDesk did not appear in any of the five answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Follow Up Boss1st
  2. Wise Agent2nd
  3. Lofty3rd
  4. BoldTrail4th
  5. Real Geeks5th
  6. kvCORE6th
  7. Sierra Interactive7th
  8. BoomTown–
  9. LionDesk–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Follow Up Boss5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Wise Agent5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Lofty5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • BoldTrail3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Real Geeks3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • kvCORE2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Sierra Interactive1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • BoomTown0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • LionDesk0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about real estate CRM platforms

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.

Is BoldTrail or LionDesk more popular in search?

This chart shows how often people search Google for BoldTrail and LionDesk by name. Each line represents a brand's share of searches for all nine real estate CRM platforms we track, month by month, from English-language searches worldwide.

BoldTrail and LionDesk among real estate CRM platforms worldwide, by month

Share of searches by month for BoldTrail, LionDesk. The figures are in the table below the chart.

View monthly share of searches table
MonthFollow Up BossBoomTownBoldTrailWise AgentLoftyReal GeeksSierra InteractivekvCORELionDesk
Oct 202541.2%41.2%4.5%3%1.6%2.4%2%3%1.1%
Nov 202537.6%46%4.1%2.7%1.8%2.2%1.8%2.7%0.99%
Dec 202537.8%46.3%4.1%2.8%1.5%2.3%1.5%2.8%1%
Jan 202642.1%42.1%4.6%2.5%1.4%2.5%1.4%2.5%0.88%
Feb 202641.5%41.5%5.6%2.5%1.6%2.5%1.6%2.5%0.73%
Mar 202641.5%41.5%5.5%2.5%1.6%2.5%1.6%2.5%0.9%
Apr 202642.1%42.1%5.6%2.5%1.6%2%1.4%2%0.57%
May 202642.5%42.5%5.7%2.1%1.7%2.1%1.4%1.7%0.57%
Jun 202643.4%43.4%4.7%2.1%1.4%1.7%1.4%1.4%0.52%
Jul 202635.8%53.3%3.9%1.7%1.2%1.4%1.2%1.2%0.35%
Aug 202618.6%75.7%2%0.91%0.73%0.73%0.6%0.48%0.18%
Sep 202648.4%39.6%4.3%1.9%1.6%1.6%1.3%1%0.38%

How has the BoldTrail and LionDesk comparison changed over the last 12 months?

3 findings

How did search popularity change for real estate CRM platforms worldwide in September 2026?

2 changes
  1. In September 2026, BoldTrail gained share of searches among real estate CRM platforms worldwide, from 2% to 4.3%.

  2. Estimated monthly branded searches for LionDesk worldwide fell 62.1% over 12 measured months, from 1.9K to 720 in September 2026.

How are branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using BoldTrail’s and LionDesk’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

BoldTrail

1 branded search term

  • boldtrail

LionDesk

1 branded search term

  • liondesk

How the Brand Demand Index is measured

Other head-to-heads among real estate CRM platforms

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