BoldTrail vs Follow Up Boss:Which is more popular?
In September 2026, Follow Up Boss had more branded searches than BoldTrail among real estate CRM platforms worldwide. Follow Up Boss had about 90,500 branded searches, while BoldTrail had 8,100. Follow Up Boss made up 48.4% of all real estate CRM platform searches we track, and BoldTrail accounted for 4.3%. When we asked ChatGPT and Google AI Overviews about real estate CRM platforms, Follow Up Boss appeared in all five answers and BoldTrail in three. Follow Up Boss was mentioned before BoldTrail in every answer.
Who do people search for more?
Follow Up Boss, about 11 searches for every 1 for BoldTrail
Who does AI mention more?
Follow Up Boss, mentioned in every answer we collected
Who does AI recommend more?
Follow Up Boss, named ahead of BoldTrail in every answer
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Top real estate CRM platforms in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Follow Up Boss appeared in all five answers. BoldTrail was mentioned in three out of five: in two of the three ChatGPT answers and in one of the two Google AI Overviews. Follow Up Boss was listed before BoldTrail in every answer.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
- Follow Up Boss1st
Wise Agent2nd- Lofty3rd
- BoldTrail4th
- Real Geeks5th
kvCORE6th
Sierra Interactive7th
BoomTown–
LionDesk–
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Follow Up Boss5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Wise Agent5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Lofty5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- BoldTrail3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Real Geeks3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- kvCORE2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Sierra Interactive1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- BoomTown0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- LionDesk0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about real estate CRM platforms
5 answers
Asked ChatGPT
“Which real estate CRM platform should I use?”
Asked ChatGPT
“What are the best real estate CRM platforms?”
Asked ChatGPT
“What's the best real estate CRM platform for a small brokerage team?”
Searched Google, AI Overview
“real estate crm platforms”
Searched Google, AI Overview
“best real estate crm”
Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.
Is BoldTrail or Follow Up Boss more popular in search?
This chart shows how often people search Google for BoldTrail and Follow Up Boss by name. Each line represents a brand's share of searches for all nine real estate CRM platforms we track, month by month, from English-language searches worldwide.
Share of searches by month for Follow Up Boss, BoldTrail. The figures are in the table below the chart.
View monthly share of searches table
| Month | Follow Up Boss | BoomTown | BoldTrail | Wise Agent | Lofty | Real Geeks | Sierra Interactive | kvCORE | LionDesk |
|---|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 41.2% | 41.2% | 4.5% | 3% | 1.6% | 2.4% | 2% | 3% | 1.1% |
| Nov 2025 | 37.6% | 46% | 4.1% | 2.7% | 1.8% | 2.2% | 1.8% | 2.7% | 0.99% |
| Dec 2025 | 37.8% | 46.3% | 4.1% | 2.8% | 1.5% | 2.3% | 1.5% | 2.8% | 1% |
| Jan 2026 | 42.1% | 42.1% | 4.6% | 2.5% | 1.4% | 2.5% | 1.4% | 2.5% | 0.88% |
| Feb 2026 | 41.5% | 41.5% | 5.6% | 2.5% | 1.6% | 2.5% | 1.6% | 2.5% | 0.73% |
| Mar 2026 | 41.5% | 41.5% | 5.5% | 2.5% | 1.6% | 2.5% | 1.6% | 2.5% | 0.9% |
| Apr 2026 | 42.1% | 42.1% | 5.6% | 2.5% | 1.6% | 2% | 1.4% | 2% | 0.57% |
| May 2026 | 42.5% | 42.5% | 5.7% | 2.1% | 1.7% | 2.1% | 1.4% | 1.7% | 0.57% |
| Jun 2026 | 43.4% | 43.4% | 4.7% | 2.1% | 1.4% | 1.7% | 1.4% | 1.4% | 0.52% |
| Jul 2026 | 35.8% | 53.3% | 3.9% | 1.7% | 1.2% | 1.4% | 1.2% | 1.2% | 0.35% |
| Aug 2026 | 18.6% | 75.7% | 2% | 0.91% | 0.73% | 0.73% | 0.6% | 0.48% | 0.18% |
| Sep 2026 | 48.4% | 39.6% | 4.3% | 1.9% | 1.6% | 1.6% | 1.3% | 1% | 0.38% |
How has the BoldTrail and Follow Up Boss comparison changed over the last 12 months?
3 findings
- Follow Up Boss was ahead of BoldTrail in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, BoldTrail’s share of searches among real estate CRM platforms worldwide moved from 4.5% to 4.3%, and its estimated monthly branded searches held steady at 8.1K.
- Across the 12 months ending September 2026, Follow Up Boss’ share of searches among real estate CRM platforms worldwide moved from 41.2% to 48.4%, and its estimated monthly branded searches moved from 74K to 90.5K.
How did search popularity change for real estate CRM platforms worldwide in September 2026?
2 changes
In September 2026, Follow Up Boss overtook BoomTown to become the leader among real estate CRM platforms worldwide, with 48.4% of the searches.
In September 2026, BoldTrail gained share of searches among real estate CRM platforms worldwide, from 2% to 4.3%.
How are branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using BoldTrail’s and Follow Up Boss’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
BoldTrail
1 branded search term
- boldtrail
Follow Up Boss
1 branded search term
- follow up boss
Other head-to-heads among real estate CRM platforms
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