Bold Commerce vs PayWhirl:Which is more popular by branded search?
In August 2026, Bold Commerce had more branded searches than PayWhirl among subscription box platforms worldwide. Bold Commerce was estimated to have 720 branded searches compared to PayWhirl’s 260, and held a 10.4% Share of Search versus PayWhirl’s 3.8%. These are worldwide searches for English-language branded terms.
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Which is more popular in search, Bold Commerce or PayWhirl?
Compare the platforms used to run a subscription box. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Bold Commerce, PayWhirl. The figures are in the table below the chart.
View monthly share of search table
| Month | Cratejoy | Subbly | Recharge | Bold Commerce | PayWhirl |
|---|---|---|---|---|---|
| Oct 2025 | 57.8% | 16.7% | 11.6% | 8.8% | 5.2% |
| Nov 2025 | 68.7% | 13.2% | 7.9% | 6.1% | 4.1% |
| Dec 2025 | 71.6% | 14.2% | 6.7% | 5.2% | 2.3% |
| Jan 2026 | 54.6% | 24% | 10.9% | 7.3% | 3.2% |
| Feb 2026 | 52.3% | 23.2% | 12.2% | 8.5% | 3.8% |
| Mar 2026 | 50.3% | 22.3% | 12.3% | 12.1% | 3% |
| Apr 2026 | 52% | 18.9% | 14.9% | 10.4% | 3.8% |
| May 2026 | 53.1% | 19.3% | 13.1% | 10.6% | 3.9% |
| Jun 2026 | 50.1% | 18.1% | 15.2% | 12.2% | 4.5% |
| Jul 2026 | 51.7% | 18.7% | 14.7% | 10.3% | 4.6% |
| Aug 2026 | 51.9% | 18.8% | 15.2% | 10.4% | 3.8% |
| Sep 2026 | — | — | — | — | — |
How has the Bold Commerce and PayWhirl comparison changed over the last 12 months?
3 findings
- Bold Commerce was ahead of PayWhirl in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Bold Commerce’s estimated Share of Search among subscription box platforms worldwide moved from 8.8% to 10.4%, and its estimated monthly branded searches moved from 1K to 720.
- Across the 11 months ending August 2026, PayWhirl’s estimated Share of Search among subscription box platforms worldwide moved from 5.2% to 3.8%, and its estimated monthly branded searches moved from 590 to 260.
How did search popularity change for subscription box platforms worldwide in August 2026?
2 changes
In August 2026, PayWhirl lost estimated Share of Search among subscription box platforms worldwide, from 4.6% to 3.8%.
Estimated monthly branded searches for Bold Commerce worldwide fell 28% over 11 measured months, from 1K to 720 in August 2026.
How each brand is measured
Brandwave collects information about searches that people make online using Bold Commerce’s and PayWhirl’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Bold Commerce
1 branded search term
- bold commerce
PayWhirl
1 branded search term
- paywhirl
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.