Brandwave

Bold.org vs ScholarshipOwl:Which is more popular?

In September 2026, ScholarshipOwl had more branded searches than Bold.org among scholarship platforms worldwide. ScholarshipOwl had about 27,100 branded searches, while Bold.org had 6,600. ScholarshipOwl made up 4.4% of all scholarship platform searches we track, and Bold.org accounted for 1.1%. When we asked ChatGPT and Google AI Overviews about scholarship platforms, Bold.org appeared in two of the five answers and ScholarshipOwl in none.

Among scholarship platforms worldwide in September 2026

Who do people search for more?

ScholarshipOwl, about 4 searches for every 1 for Bold.org

ScholarshipOwl 27.1K searchesBold.org 6.6K searches

Who does AI mention more?

Bold.org, mentioned in 2 of 5 answers, ScholarshipOwl in 0

Bold.org in 2 of 5ScholarshipOwl in 0 of 5

Who does AI recommend more?

Bold.org, the only one of the two named

Bold.org first in 2ScholarshipOwl never named

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Top scholarship platforms in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Bold.org was mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. ScholarshipOwl did not appear in any of the five answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. BigFuture1st
  2. Scholarships.com2nd
  3. Fastweb3rd
  4. Going Merry4th
  5. Bold.org5th
  6. CareerOneStop6th
  7. Cappex7th
  8. ScholarshipOwl–
  9. Scholarship Universe–
  10. Niche–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • BigFuture5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Scholarships.com5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Fastweb4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Going Merry3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • CareerOneStop2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Bold.org2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Cappex1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • ScholarshipOwl0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Scholarship Universe0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Niche0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about scholarship platforms

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.

Is Bold.org or ScholarshipOwl more popular in search?

This chart shows how often people search Google for Bold.org and ScholarshipOwl by name. Each line represents a brand's share of searches for all ten scholarship platforms we track, month by month, from English-language searches worldwide.

Bold.org and ScholarshipOwl among scholarship platforms worldwide, by month

Share of searches by month for ScholarshipOwl, Bold.org. The figures are in the table below the chart.

View monthly share of searches table
MonthFastwebBigFutureCareerOneStopGoing MerryScholarshipOwlScholarship UniverseScholarships.comBold.orgNicheCappex
Oct 202572.9%6.6%4.4%8%2.4%2%2.4%0.58%0.58%0.26%
Nov 202557%14%5.1%11.5%4.2%3.4%2.8%0.84%0.84%0.29%
Dec 202562.4%6.9%5.6%12.5%3.8%3.8%3.1%0.92%0.75%0.32%
Jan 202657.6%7.7%6.3%11.6%4.2%5.2%5.2%1%0.84%0.31%
Feb 202656.7%7.6%7.6%13.9%3.4%5.1%3.4%1%0.83%0.37%
Mar 202657.7%6.4%5.2%17.3%3.5%4.2%3.5%1%0.85%0.31%
Apr 202652.3%8.6%5.8%15.6%3.9%4.7%7%0.94%0.77%0.34%
May 202659.5%6.5%6.5%12%4.4%3.6%5.3%1.1%0.87%0.26%
Jun 202661.9%5.6%4.6%12.4%5.6%4.6%3%1.1%0.91%0.27%
Jul 202668.2%5%4.1%9.2%5%4.1%2.2%1.2%0.67%0.19%
Aug 202658.4%6.4%9.6%9.6%4.3%4.3%5.3%1%0.86%0.25%
Sep 202659.6%9.8%9.8%9.8%4.4%2.9%1.6%1.1%0.71%0.26%

How has the Bold.org and ScholarshipOwl comparison changed over the last 12 months?

3 findings

How did search popularity change for scholarship platforms worldwide in September 2026?

1 change
  1. In September 2026, ScholarshipOwl rose from 7th to 5th among scholarship platforms worldwide.

How are branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using Bold.org’s and ScholarshipOwl’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Bold.org

1 branded search term

  • bold.org

ScholarshipOwl

1 branded search term

  • scholarshipowl

How the Brand Demand Index is measured

Other head-to-heads among scholarship platforms

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