Blurb vs Newspaper Club:Which is more popular by branded search?
In August 2026, Blurb had more branded searches than Newspaper Club among print magazine platforms worldwide. Blurb was estimated to have 74K branded searches compared to Newspaper Club’s 4.4K, and held a 68.1% Share of Search versus Newspaper Club’s 4.1%. These are worldwide searches for English-language branded terms.
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Which is more popular in search, Blurb or Newspaper Club?
Compare the services used to print magazines and books. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Blurb, Newspaper Club. The figures are in the table below the chart.
View monthly share of search table
| Month | Blurb | Mixam | MagCloud | Newspaper Club | PrintNinja |
|---|---|---|---|---|---|
| Oct 2025 | 78.8% | 13% | 2.6% | 3.2% | 2.6% |
| Nov 2025 | 72.7% | 17.9% | 2.9% | 3.6% | 2.9% |
| Dec 2025 | 69.1% | 20.7% | 4.1% | 2.7% | 3.4% |
| Jan 2026 | 72.2% | 17.8% | 3.5% | 3.5% | 2.9% |
| Feb 2026 | 72.3% | 17.7% | 3.5% | 3.5% | 2.9% |
| Mar 2026 | 69.1% | 20.7% | 3.4% | 4.1% | 2.7% |
| Apr 2026 | 68.1% | 20.4% | 4.1% | 4.1% | 3.3% |
| May 2026 | 69.1% | 20.7% | 3.4% | 4.1% | 2.7% |
| Jun 2026 | 65.2% | 23.9% | 3.9% | 3.9% | 3.2% |
| Jul 2026 | 64.7% | 23.7% | 3.8% | 3.8% | 3.8% |
| Aug 2026 | 68.1% | 20.4% | 4.1% | 4.1% | 3.3% |
| Sep 2026 | — | — | — | — | — |
How has the Blurb and Newspaper Club comparison changed over the last 12 months?
3 findings
- Blurb was ahead of Newspaper Club in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Blurb’s estimated Share of Search among print magazine platforms worldwide moved from 78.8% to 68.1%, and its estimated monthly branded searches moved from 135K to 74K.
- Across the 11 months ending August 2026, Newspaper Club’s estimated Share of Search among print magazine platforms worldwide moved from 3.2% to 4.1%, and its estimated monthly branded searches moved from 5.4K to 4.4K.
How did search popularity change for print magazine platforms worldwide in August 2026?
2 changes
In August 2026, Blurb gained estimated Share of Search among print magazine platforms worldwide, from 64.7% to 68.1%.
Estimated monthly branded searches for Newspaper Club worldwide fell 18.5% over 11 measured months, from 5.4K to 4.4K in August 2026.
How each brand is measured
Brandwave collects information about searches that people make online using Blurb’s and Newspaper Club’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Blurb
1 branded search term
- blurb
Newspaper Club
1 branded search term
- newspaper club
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.