Brandwave

Blissy vs LilySilk:Which is more popular?

In September 2026, Blissy had more branded searches than LilySilk among silk pillowcase brands worldwide. Blissy had about 45,200 branded searches, while LilySilk had 880. Blissy made up 69.2% of all silk pillowcase brand searches we track, and LilySilk accounted for 1.3%. When we asked ChatGPT and Google AI Overviews about silk pillowcase brands, Blissy appeared in all five answers and LilySilk in one. Blissy was mentioned before LilySilk in every answer.

Among silk pillowcase brands worldwide in September 2026

Who do people search for more?

Blissy, about 51 searches for every 1 for LilySilk

Blissy 45.2K searchesLilySilk 880 searches

Who does AI mention more?

Blissy, mentioned in every answer we collected

Blissy in 5 of 5LilySilk in 1 of 5

Who does AI recommend more?

Blissy, named ahead of LilySilk in every answer

Blissy first in 5LilySilk never first

Follow Blissy vs LilySilk and get free monthly updates on what changed

By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy

Track your brand against a rival →

Top silk pillowcase brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Blissy appeared in all five answers. LilySilk was mentioned in one out of five: in one of the three ChatGPT answers, but not in either of the two Google AI Overviews. Blissy was listed before LilySilk in every answer.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Fishers Finery1st
  2. Quince2nd
  3. Slip3rd
  4. Blissy4th
  5. Brooklinen5th
  6. LilySilk6th
  7. Mulberry Park Silks7th
  8. Kitsch–
  9. ZimaSilk–
  10. Alaska Bear–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Blissy5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Fishers Finery5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Slip4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Quince4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Mulberry Park Silks1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • LilySilk1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Brooklinen1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Kitsch0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • ZimaSilk0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Alaska Bear0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about silk pillowcase brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 22, 2026.

Is Blissy or LilySilk more popular in search?

This chart shows how often people search Google for Blissy and LilySilk by name. Each line represents a brand's share of searches for all ten silk pillowcase brands we track, month by month, from English-language searches worldwide.

Blissy and LilySilk among silk pillowcase brands worldwide, by month

Share of searches by month for Blissy, LilySilk. The figures are in the table below the chart.

View monthly share of searches table
MonthBlissySlipKitschFishers FineryQuinceMulberry Park SilksLilySilkZimaSilkBrooklinenAlaska Bear
Oct 202577.6%8.5%3.7%3.1%2.1%1.3%1.3%1.3%0.76%0.34%
Nov 202575%9.2%5%3.3%3.3%0.99%0.99%0.81%1.2%0.2%
Dec 202571.7%9.6%6.4%4.3%2.3%1.3%1.9%0.85%1.3%0.26%
Jan 202666.7%13.4%4.9%4%4.9%1.8%1.4%1.4%1.1%0.35%
Feb 202658.3%23.3%5.7%3.1%3.1%1.3%1.1%1.3%2.5%0.34%
Mar 202667.8%13.1%5.8%3.8%3.2%2.1%1.2%1.7%0.78%0.42%
Apr 202664.6%15.3%6.8%3.7%3.7%2%1.4%1.5%0.74%0.32%
May 202658.9%13.9%13.9%3.4%4.1%1.8%1.4%1.4%0.83%0.37%
Jun 202655.3%12.1%18.1%3.6%5.4%1.5%1.3%1.5%0.88%0.39%
Jul 202649.7%11.7%21.5%2.8%9.6%1.2%1%1.2%0.85%0.31%
Aug 202658.5%8.5%15.7%3.8%8.5%1.7%1.1%1.3%0.62%0.27%
Sep 202669.2%10.1%8.3%3.7%3.7%1.5%1.3%1.3%0.6%0.26%

How has the Blissy and LilySilk comparison changed over the last 12 months?

3 findings
  • Blissy was ahead of LilySilk in every measured month of the 12 months ending September 2026.
  • Across the 12 months ending September 2026, Blissy’s share of searches among silk pillowcase brands worldwide moved from 77.6% to 69.2%, and its estimated monthly branded searches moved from 60.2K to 45.2K.
  • Across the 12 months ending September 2026, LilySilk’s share of searches among silk pillowcase brands worldwide held steady at 1.3%, and its estimated monthly branded searches moved from 1K to 880.

How did search popularity change for silk pillowcase brands worldwide in September 2026?

2 changes
  1. In September 2026, Blissy gained share of searches among silk pillowcase brands worldwide, from 58.5% to 69.2%.

  2. In September 2026, LilySilk rose from 8th to 7th among silk pillowcase brands worldwide.

How are branded searches counted?

3 search terms

Brandwave collects information about searches that people make online using Blissy’s and LilySilk’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Blissy

2 branded search terms

  • blissy
  • blissy pillowcase

LilySilk

1 branded search term

  • lilysilk pillowcase

How the Brand Demand Index is measured

Other head-to-heads among silk pillowcase brands

Creator with pink hair and a pink jacket

Put your own brand in this comparison

Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.