Blindspot vs Hivestack:Which is more popular?
In September 2026, Hivestack had more branded searches than Blindspot among digital out of home platforms worldwide. Hivestack had about 1,000 branded searches, while Blindspot had 30. Hivestack made up 1.1% of all digital out of home platform searches we track, and Blindspot accounted for 0.03%. When we asked ChatGPT and Google AI Overviews about digital out of home platforms, Blindspot appeared in two of the four answers and Hivestack in none.
Who do people search for more?
Hivestack, about 33 searches for every 1 for Blindspot
Who does AI mention more?
Blindspot, mentioned in 2 of 4 answers, Hivestack in 0
Who does AI recommend more?
Blindspot, the only one of the two named
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Top digital out of home platforms in ChatGPT and Google AI Overviews
In three ChatGPT questions and one Google AI Overview, Blindspot was mentioned in two out of four: in two of the three ChatGPT answers, but not in the Google AI Overview. Hivestack did not appear in any of the four answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
Vistar Media4 of 4Named in 3 of 3 ChatGPT answersNamed in 1 of 1 Google answers
StackAdapt3 of 4Named in 2 of 3 ChatGPT answersNamed in 1 of 1 Google answers
AdQuick3 of 4Named in 3 of 3 ChatGPT answersNamed in 0 of 1 Google answers
The Trade Desk2 of 4Named in 1 of 3 ChatGPT answersNamed in 1 of 1 Google answers
Broadsign2 of 4Named in 1 of 3 ChatGPT answersNamed in 1 of 1 Google answers
Adomni2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers- Blindspot2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers
Clear Channel Outdoor1 of 4Named in 0 of 3 ChatGPT answersNamed in 1 of 1 Google answers- Hivestack0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
Place Exchange0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
See every answer about digital out of home platforms
4 answers
Asked ChatGPT
“Which digital out of home platform should I use?”
Asked ChatGPT
“What are the best digital out of home platforms?”
Asked ChatGPT
“What's the best digital out of home platform for a media buying team?”
Searched Google, AI Overview
“digital out of home platforms”
Searched Google, AI Overview
“best dooh platform”
Google showed no AI Overview for this search.
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in the United States on October 20, 2026.
Is Blindspot or Hivestack more popular in search?
This chart shows how often people search Google for Blindspot and Hivestack by name. Each line represents a brand's share of searches for all ten digital out of home platforms we track, month by month, from English-language searches worldwide.
Share of searches by month for Hivestack, Blindspot. The figures are in the table below the chart.
View monthly share of searches table
| Month | The Trade Desk | StackAdapt | Clear Channel Outdoor | Vistar Media | Broadsign | Adomni | AdQuick | Hivestack | Place Exchange | Blindspot |
|---|---|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 57.3% | 21% | 9.3% | 4.1% | 2.7% | 1.2% | 1.5% | 1.8% | 0.94% | 0.03% |
| Nov 2025 | 56.3% | 20.7% | 9.1% | 4.1% | 3.3% | 1.5% | 1.5% | 1.8% | 1.8% | 0.02% |
| Dec 2025 | 56.2% | 20.5% | 9% | 4% | 3.3% | 1.8% | 2.2% | 1.8% | 1.4% | 0.03% |
| Jan 2026 | 59.1% | 21.7% | 7.8% | 3.5% | 2.3% | 1.5% | 1.5% | 1.5% | 0.97% | 0.02% |
| Feb 2026 | 59.3% | 17.7% | 11.7% | 3.5% | 2.3% | 1.5% | 1.5% | 1.5% | 0.96% | 0.03% |
| Mar 2026 | 63.6% | 18.9% | 6.8% | 3% | 2.4% | 1.3% | 1.6% | 1.3% | 0.84% | 0.03% |
| Apr 2026 | 54.9% | 24.1% | 8.7% | 3.8% | 3.1% | 1.4% | 1.7% | 1.4% | 0.94% | 0.02% |
| May 2026 | 56.4% | 24.3% | 7.1% | 3.9% | 2.6% | 1.4% | 2% | 1.4% | 0.95% | 0.02% |
| Jun 2026 | 56.6% | 24.2% | 7.1% | 3.9% | 2.6% | 1.4% | 2.1% | 1.4% | 0.78% | 0.03% |
| Jul 2026 | 54.4% | 22.9% | 8.3% | 4.5% | 3.6% | 1.6% | 2.4% | 1.3% | 0.9% | 0.04% |
| Aug 2026 | 60.7% | 22% | 6.5% | 3.5% | 2.4% | 1.6% | 1.6% | 0.98% | 0.71% | 0.03% |
| Sep 2026 | 55.5% | 24.6% | 7.3% | 4% | 3.2% | 1.8% | 1.8% | 1.1% | 0.79% | 0.03% |
How has the Blindspot and Hivestack comparison changed over the last 12 months?
3 findings
- Hivestack was ahead of Blindspot in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Blindspot’s share of searches among digital out of home platforms worldwide held steady at 0.03%, and its estimated monthly branded searches held steady at 30.
- Across the 12 months ending September 2026, Hivestack’s share of searches among digital out of home platforms worldwide moved from 1.8% to 1.1%, and its estimated monthly branded searches moved from 1.9K to 1K.
How did search popularity change for digital out of home platforms worldwide in September 2026?
1 change
Estimated monthly branded searches for Hivestack worldwide fell 47.4% over 12 measured months, from 1.9K to 1K in September 2026.
How are branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using Blindspot’s and Hivestack’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Other head-to-heads among digital out of home platforms
- The Trade Desk vs StackAdapt: compare popularity
- The Trade Desk vs Clear Channel Outdoor: compare popularity
- The Trade Desk vs Vistar Media: compare popularity
- The Trade Desk vs Broadsign: compare popularity
- StackAdapt vs Clear Channel Outdoor: compare popularity
- StackAdapt vs Vistar Media: compare popularity
Put your own brand in this comparison
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