Blaze vs Writer:Which is more popular?
In September 2026, Writer had more branded searches than Blaze among AI marketing platforms worldwide. Writer had about 9,900 branded searches, while Blaze had 5,400. Writer made up 7.7% of all AI marketing platform searches we track, and Blaze accounted for 4.2%. When we asked ChatGPT and Google AI Overviews about AI marketing platforms, Blaze and Writer each appeared in one of the five answers. Blaze and Writer were each mentioned first in one of the two answers that named either.
Who do people search for more?
Writer, about 83% more searches than Blaze
Who does AI mention more?
Both were mentioned in 1 of 5 answers.
Who does AI recommend more?
Each is named first in 1 of 2 answers.
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Top AI marketing platforms in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Blaze was mentioned in one out of five: not in any of the three ChatGPT answers, but in one of the two Google AI Overviews. Writer was mentioned in one out of five: in one of the three ChatGPT answers, but not in either of the two Google AI Overviews. Blaze and Writer were each listed first in one of the two answers that named either.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
See every answer about AI marketing platforms
5 answers
Asked ChatGPT
“What are the best AI marketing tools?”
Asked ChatGPT
“Which AI platform is best for creating marketing content at scale?”
Asked ChatGPT
“What AI tools do marketing teams use to run campaigns?”
Searched Google, AI Overview
“ai marketing tools”
Searched Google, AI Overview
“ai marketing platform”
Brands are shown in the order each answer named them. The survey took place in the United States on October 23, 2026.
Is Blaze or Writer more popular in search?
This chart shows how often people search Google for Blaze and Writer by name. Each line represents a brand's share of searches for all 12 AI marketing platforms we track, month by month, from English-language searches worldwide.
Share of searches by month for Writer, Blaze. The figures are in the table below the chart.
View monthly share of searches table
| Month | Writer | Blaze |
|---|---|---|
| Nov 2025 | 5.9% | 10.8% |
| Dec 2025 | 6.5% | 12% |
| Jan 2026 | 4.9% | 7.3% |
| Feb 2026 | 5.2% | 7.8% |
| Mar 2026 | 4.5% | 6.8% |
| Apr 2026 | 5.4% | 6.7% |
| May 2026 | 5.5% | 5.5% |
| Jun 2026 | 5.6% | 4.6% |
| Jul 2026 | 6.7% | 4.5% |
| Aug 2026 | 6.9% | 3.8% |
| Sep 2026 | 7.7% | 4.2% |
| Oct 2026 | — | — |
How has branded search for Blaze and Writer changed worldwide over the last 12 months?
3 findings
- The lead changed hands once in the 11 months ending September 2026: Writer took it in June 2026.
- Across the 11 months ending September 2026, Blaze’s share of searches among AI marketing platforms worldwide moved from 10.8% to 4.2%, and its estimated monthly branded searches moved from 33.1K to 5.4K.
- Across the 11 months ending September 2026, Writer’s share of searches among AI marketing platforms worldwide moved from 5.9% to 7.7%, and its estimated monthly branded searches moved from 18.1K to 9.9K.
How did search popularity change for AI marketing platforms worldwide in September 2026?
2 changes
In September 2026, Writer gained share of searches among AI marketing platforms worldwide, from 6.9% to 7.7%.
Estimated monthly branded searches for Blaze worldwide fell 83.7% over 11 measured months, from 33.1K to 5.4K in September 2026.
How are Blaze’s and Writer’s branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using Blaze’s and Writer’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
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