Blaze vs HubSpot Breeze:Which is more popular?
In September 2026, Blaze had more branded searches than HubSpot Breeze among AI marketing platforms worldwide. Blaze had about 5,400 branded searches, while HubSpot Breeze had 2,900. Blaze made up 4.2% of all AI marketing platform searches we track, and HubSpot Breeze accounted for 2.2%. When we asked ChatGPT and Google AI Overviews about AI marketing platforms, HubSpot Breeze appeared in three of the five answers and Blaze in one. HubSpot Breeze was mentioned before Blaze in three out of four answers that named either.
Who do people search for more?
Blaze, about 86% more searches than HubSpot Breeze
Who does AI mention more?
HubSpot Breeze, mentioned in 3 of 5 answers, Blaze in 1
Who does AI recommend more?
HubSpot Breeze, named ahead of Blaze in 3 of 4 answers
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Top AI marketing platforms in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, HubSpot Breeze was mentioned in three out of five: in two of the three ChatGPT answers and in one of the two Google AI Overviews. Blaze was mentioned in one out of five: not in any of the three ChatGPT answers, but in one of the two Google AI Overviews. HubSpot Breeze was listed before Blaze in three out of four answers that named either.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
- HubSpot Breeze1st
- Blaze2nd
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- HubSpot Breeze3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Blaze1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
See every answer about AI marketing platforms
5 answers
Asked ChatGPT
“What are the best AI marketing tools?”
Asked ChatGPT
“Which AI platform is best for creating marketing content at scale?”
Asked ChatGPT
“What AI tools do marketing teams use to run campaigns?”
Searched Google, AI Overview
“ai marketing tools”
Searched Google, AI Overview
“ai marketing platform”
Brands are shown in the order each answer named them. The survey took place in the United States on October 23, 2026.
Is Blaze or HubSpot Breeze more popular in search?
This chart shows how often people search Google for Blaze and HubSpot Breeze by name. Each line represents a brand's share of searches for all 12 AI marketing platforms we track, month by month, from English-language searches worldwide.
Share of searches by month for Blaze, HubSpot Breeze. The figures are in the table below the chart.
View monthly share of searches table
| Month | Blaze | HubSpot Breeze |
|---|---|---|
| Nov 2025 | 10.8% | 2.1% |
| Dec 2025 | 12% | 1.9% |
| Jan 2026 | 7.3% | 1.8% |
| Feb 2026 | 7.8% | 1.9% |
| Mar 2026 | 6.8% | 2% |
| Apr 2026 | 6.7% | 3% |
| May 2026 | 5.5% | 2.5% |
| Jun 2026 | 4.6% | 2.5% |
| Jul 2026 | 4.5% | 2.4% |
| Aug 2026 | 3.8% | 2% |
| Sep 2026 | 4.2% | 2.2% |
| Oct 2026 | — | — |
How has branded search for Blaze and HubSpot Breeze changed worldwide over the last 12 months?
3 findings
- Blaze was ahead of HubSpot Breeze in every measured month of the 11 months ending September 2026.
- Across the 11 months ending September 2026, Blaze’s share of searches among AI marketing platforms worldwide moved from 10.8% to 4.2%, and its estimated monthly branded searches moved from 33.1K to 5.4K.
- Across the 11 months ending September 2026, HubSpot Breeze’s share of searches among AI marketing platforms worldwide moved from 2.1% to 2.2%, and its estimated monthly branded searches moved from 6.6K to 2.9K.
How did search popularity change for AI marketing platforms worldwide in September 2026?
3 changes
In September 2026, Typeface overtook HubSpot Breeze and 3 others to rank 7th among AI marketing platforms worldwide, with 4.2% of the searches.
Estimated monthly branded searches for Blaze worldwide fell 83.7% over 11 measured months, from 33.1K to 5.4K in September 2026.
Estimated monthly branded searches for HubSpot Breeze worldwide fell 56.1% over 11 measured months, from 6.6K to 2.9K in September 2026.
How are Blaze’s and HubSpot Breeze’s branded searches counted?
3 search terms
Brandwave collects information about searches that people make online using Blaze’s and HubSpot Breeze’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Blaze
1 branded search term
- blaze ai
HubSpot Breeze
2 branded search terms
- hubspot ai
- hubspot artificial intelligence
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