Blackbaud Grantmaking vs Little Green Light:Which is more popular by branded search?
In August 2026, Little Green Light had more branded searches than Blackbaud Grantmaking among donor CRM platforms worldwide. Little Green Light was estimated to have 12.1K branded searches compared to Blackbaud Grantmaking’s 210, and held a 50% Share of Search versus Blackbaud Grantmaking’s 0.87%. These are worldwide searches for English-language branded terms.
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Which is more popular in search, Blackbaud Grantmaking or Little Green Light?
Compare the systems charities manage donors in. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Little Green Light, Blackbaud Grantmaking. The figures are in the table below the chart.
View monthly share of search table
| Month | Little Green Light | DonorPerfect | Kindful | Bloomerang | Blackbaud Grantmaking |
|---|---|---|---|---|---|
| Oct 2025 | 46% | 25.1% | 20.5% | 7.2% | 1.2% |
| Nov 2025 | 48.9% | 21.8% | 21.8% | 6.5% | 1.1% |
| Dec 2025 | 46.1% | 25.1% | 20.6% | 7.2% | 0.99% |
| Jan 2026 | 50.2% | 22.4% | 18.3% | 8.1% | 0.88% |
| Feb 2026 | 47.4% | 21.2% | 21.2% | 9.4% | 0.82% |
| Mar 2026 | 46.4% | 20.7% | 20.7% | 11.1% | 1% |
| Apr 2026 | 49.4% | 22% | 18% | 9.8% | 0.86% |
| May 2026 | 49.4% | 22% | 18% | 9.8% | 0.86% |
| Jun 2026 | 50% | 22.3% | 14.9% | 12% | 0.87% |
| Jul 2026 | 50.1% | 22.3% | 14.9% | 12% | 0.7% |
| Aug 2026 | 50% | 22.3% | 14.9% | 12% | 0.87% |
| Sep 2026 | — | — | — | — | — |
How has the Blackbaud Grantmaking and Little Green Light comparison changed over the last 12 months?
3 findings
- Little Green Light was ahead of Blackbaud Grantmaking in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Blackbaud Grantmaking’s estimated Share of Search among donor CRM platforms worldwide moved from 1.2% to 0.87%, and its estimated monthly branded searches moved from 320 to 210.
- Across the 11 months ending August 2026, Little Green Light’s estimated Share of Search among donor CRM platforms worldwide moved from 46% to 50%, and its estimated monthly branded searches held steady at 12.1K.
How did search popularity change for donor CRM platforms worldwide in August 2026?
1 change
Estimated monthly branded searches for Blackbaud Grantmaking worldwide fell 34.4% over 11 measured months, from 320 to 210 in August 2026.
How each brand is measured
Brandwave collects information about searches that people make online using Blackbaud Grantmaking’s and Little Green Light’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Blackbaud Grantmaking
1 branded search term
- blackbaud grantmaking
Little Green Light
1 branded search term
- little green light
Put your own brand in this comparison
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