Bisley vs Lorell:Which is more popular?
In September 2026, Bisley had more branded searches than Lorell among filing cabinet brands worldwide. Bisley had about 3,600 branded searches, while Lorell had 1,900. Bisley made up 2% of all filing cabinet brand searches we track, and Lorell accounted for 1.1%. When we asked ChatGPT and Google AI Overviews about filing cabinet brands, Lorell appeared in three of the five answers and Bisley in none.
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Top filing cabinet brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Lorell was mentioned in three out of five: in all three ChatGPT answers, but not in either of the two Google AI Overviews. Bisley did not appear in any of the five answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
Steelcase3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
HON3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Lorell3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers- Poppin2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Silverline0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Bisley0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers- Triumph0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about filing cabinet brands
5 answers
Asked ChatGPT
“Which filing cabinet brand should I buy?”
Asked ChatGPT
“What are the best filing cabinet brands?”
Asked ChatGPT
“What's the best filing cabinet brand for home office?”
Searched Google, AI Overview
“home filing cabinet”
Searched Google, AI Overview
“small filing cabinet”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in the United States on October 20, 2026.
Is Bisley or Lorell more popular in search?
This chart shows how often people search Google for Bisley and Lorell by name. Each line represents a brand's share of searches for all seven filing cabinet brands we track, month by month, from English-language searches worldwide.
Share of searches by month for Bisley, Lorell. The figures are in the table below the chart.
View monthly share of searches table
| Month | Steelcase | Silverline | Bisley | HON | Lorell | Poppin | Triumph |
|---|---|---|---|---|---|---|---|
| Oct 2025 | 76.3% | 18.7% | 2% | 1.6% | 0.9% | 0.41% | 0.03% |
| Nov 2025 | 76.2% | 18.7% | 2.5% | 1.4% | 0.9% | 0.33% | 0.04% |
| Dec 2025 | 72.7% | 21.9% | 2.4% | 1.6% | 1.1% | 0.32% | 0.03% |
| Jan 2026 | 71.1% | 21.4% | 3.5% | 2.3% | 1.2% | 0.38% | 0.03% |
| Feb 2026 | 72.4% | 21.8% | 2.4% | 1.9% | 1.1% | 0.39% | 0.03% |
| Mar 2026 | 72.3% | 21.8% | 2.4% | 1.9% | 1.2% | 0.39% | 0.05% |
| Apr 2026 | 72.2% | 21.7% | 2.4% | 1.9% | 1.2% | 0.47% | 0.05% |
| May 2026 | 72.6% | 21.9% | 2.4% | 1.6% | 1.1% | 0.48% | 0.03% |
| Jun 2026 | 72.6% | 21.8% | 2.4% | 1.6% | 1.1% | 0.48% | 0.05% |
| Jul 2026 | 72.4% | 21.8% | 2.4% | 1.9% | 1.1% | 0.39% | 0.03% |
| Aug 2026 | 68.9% | 25.4% | 2.3% | 1.8% | 1.2% | 0.45% | 0.06% |
| Sep 2026 | 61.4% | 33.8% | 2% | 1.3% | 1.1% | 0.33% | 0.05% |
How has the Bisley and Lorell comparison changed over the last 12 months?
3 findings
- Bisley was ahead of Lorell in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Bisley’s share of searches among filing cabinet brands worldwide held steady at 2%, and its estimated monthly branded searches held steady at 3.6K.
- Across the 12 months ending September 2026, Lorell’s share of searches among filing cabinet brands worldwide moved from 0.9% to 1.1%, and its estimated monthly branded searches moved from 1.6K to 1.9K.
How did search popularity change for filing cabinet brands worldwide in September 2026?
1 change
Estimated monthly branded searches for Lorell worldwide rose 18.8% over 12 measured months, from 1.6K to 1.9K in September 2026.
How are branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using Bisley’s and Lorell’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
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