Birds Eye vs Pinguin:Which is searched more?
In August 2026, Pinguin had more branded searches than Birds Eye among frozen vegetable brands worldwide. Pinguin was estimated to have 1.2M branded searches compared to Birds Eye’s 51.9K, and held an 83.7% Share of Search versus Birds Eye’s 3.6%. These are worldwide searches for English-language branded terms.
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Which is more popular in search, Birds Eye or Pinguin?
Compare the frozen vegetable brands people search for. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Pinguin, Birds Eye. The figures are in the table below the chart.
View monthly share of search table
| Month | Pinguin | Birds Eye |
|---|---|---|
| Oct 2025 | 89.3% | 2.5% |
| Nov 2025 | 87.7% | 4.4% |
| Dec 2025 | 91.9% | 2.1% |
| Jan 2026 | 92.4% | 1.7% |
| Feb 2026 | 88.1% | 3% |
| Mar 2026 | 89% | 3% |
| Apr 2026 | 93.3% | 1.7% |
| May 2026 | 83.1% | 3.5% |
| Jun 2026 | 83.5% | 3.5% |
| Jul 2026 | 84.3% | 3.6% |
| Aug 2026 | 83.7% | 3.6% |
| Sep 2026 | — | — |
How has the Birds Eye and Pinguin comparison changed over the last 12 months?
3 findings
- Pinguin was ahead of Birds Eye in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Birds Eye’s estimated Share of Search among frozen vegetable brands worldwide moved from 2.5% to 3.6%, and its estimated monthly branded searches moved from 62.4K to 51.9K.
- Across the 11 months ending August 2026, Pinguin’s estimated Share of Search among frozen vegetable brands worldwide moved from 89.3% to 83.7%, and its estimated monthly branded searches moved from 2.2M to 1.2M.
How did search popularity change for frozen vegetable brands worldwide in August 2026?
2 changes
In August 2026, Pinguin lost estimated Share of Search among frozen vegetable brands worldwide, from 84.3% to 83.7%.
Estimated monthly branded searches for Birds Eye worldwide fell 16.8% over 11 measured months, from 62.4K to 51.9K in August 2026.
How each brand is measured
Brandwave collects information about searches that people make online using Birds Eye’s and Pinguin’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.