Birdie vs Leecare:Which is more popular by branded search?
In August 2026, Birdie had more branded searches than Leecare among aged care software worldwide. Birdie was estimated to have 450K branded searches compared to Leecare’s 4.4K, and held an 88.8% Share of Search versus Leecare’s 0.87%. These are worldwide searches for English-language branded terms.
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Which is more popular in search, Birdie or Leecare?
Compare the systems aged care providers run on. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Birdie, Leecare. The figures are in the table below the chart.
View monthly share of search table
| Month | Birdie | VCare | Person Centred Software | AlayaCare | Leecare |
|---|---|---|---|---|---|
| Oct 2025 | 84.9% | 6.3% | 4.2% | 3.4% | 1.2% |
| Nov 2025 | 82.1% | 7.4% | 4.9% | 4% | 1.5% |
| Dec 2025 | 82.7% | 7.5% | 5% | 3.3% | 1.5% |
| Jan 2026 | 84.1% | 6.2% | 5.1% | 3.4% | 1.2% |
| Feb 2026 | 85.9% | 5.2% | 4.2% | 3.5% | 1.3% |
| Mar 2026 | 83.5% | 6.2% | 5% | 4.1% | 1.2% |
| Apr 2026 | 84.3% | 6.2% | 4.1% | 4.1% | 1.2% |
| May 2026 | 84.1% | 6.2% | 5.1% | 3.4% | 1.2% |
| Jun 2026 | 84.1% | 6.2% | 5.1% | 3.4% | 1.2% |
| Jul 2026 | 84.1% | 6.2% | 5.1% | 3.4% | 1.2% |
| Aug 2026 | 88.8% | 4.4% | 3.6% | 2.4% | 0.87% |
| Sep 2026 | — | — | — | — | — |
How has the Birdie and Leecare comparison changed over the last 12 months?
3 findings
- Birdie was ahead of Leecare in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Birdie’s estimated Share of Search among aged care software worldwide moved from 84.9% to 88.8%, and its estimated monthly branded searches moved from 301K to 450K.
- Across the 11 months ending August 2026, Leecare’s estimated Share of Search among aged care software worldwide moved from 1.2% to 0.87%, and its estimated monthly branded searches held steady at 4.4K.
How did search popularity change for aged care software worldwide in August 2026?
1 change
In August 2026, Birdie gained estimated Share of Search among aged care software worldwide, from 84.1% to 88.8%.
How each brand is measured
Brandwave collects information about searches that people make online using Birdie’s and Leecare’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.