Birch Benders vs Krusteaz:Which is more popular by branded search?
In August 2026, Krusteaz had more branded searches than Birch Benders among pancake mixes worldwide. Krusteaz was estimated to have 22.2K branded searches compared to Birch Benders’ 2.9K, and held a 9.3% Share of Search versus Birch Benders’ 1.2%. These are worldwide searches for English-language branded terms.
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Which is more popular in search, Birch Benders or Krusteaz?
Compare the pancake mixes shoppers choose between. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Krusteaz, Birch Benders. The figures are in the table below the chart.
View monthly share of search table
| Month | Aunt Jemima | Bisquick | Krusteaz | Pearl Milling | Birch Benders | Carbon's |
|---|---|---|---|---|---|---|
| Oct 2025 | 67.6% | 20.3% | 7.4% | 3.3% | 1.2% | 0.2% |
| Nov 2025 | 63.4% | 23.2% | 8.5% | 3.8% | 0.92% | 0.15% |
| Dec 2025 | 63.3% | 23.2% | 8.5% | 3.8% | 0.92% | 0.18% |
| Jan 2026 | 63.2% | 23.2% | 8.5% | 3.8% | 1.1% | 0.15% |
| Feb 2026 | 65.5% | 19.6% | 8.8% | 4.8% | 1.2% | 0.13% |
| Mar 2026 | 70.2% | 17.2% | 7.7% | 3.4% | 1.2% | 0.14% |
| Apr 2026 | 67.6% | 20.3% | 7.4% | 3.3% | 1.2% | 0.13% |
| May 2026 | 71.2% | 17.5% | 6.4% | 3.5% | 1.3% | 0.14% |
| Jun 2026 | 71.4% | 17.5% | 6.4% | 3.5% | 1% | 0.11% |
| Jul 2026 | 70.2% | 17.2% | 7.7% | 3.4% | 1.2% | 0.17% |
| Aug 2026 | 69% | 16.9% | 9.3% | 3.4% | 1.2% | 0.11% |
| Sep 2026 | — | — | — | — | — | — |
How has the Birch Benders and Krusteaz comparison changed over the last 12 months?
3 findings
- Krusteaz was ahead of Birch Benders in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Birch Benders’ estimated Share of Search among pancake mixes worldwide held steady at 1.2%, and its estimated monthly branded searches held steady at 2.9K.
- Across the 11 months ending August 2026, Krusteaz’s estimated Share of Search among pancake mixes worldwide moved from 7.4% to 9.3%, and its estimated monthly branded searches moved from 18.1K to 22.2K.
How did search popularity change for pancake mixes worldwide in August 2026?
1 change
In August 2026, Krusteaz gained estimated Share of Search among pancake mixes worldwide, from 7.7% to 9.3%.
How each brand is measured
Brandwave collects information about searches that people make online using Birch Benders’ and Krusteaz’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Birch Benders
1 branded search term
- birch benders
Krusteaz
1 branded search term
- krusteaz
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.