Billy Bee vs Rowse:Which is more popular by branded search?
In August 2026, Rowse had more branded searches than Billy Bee among honey brands worldwide. Rowse was estimated to have 5.4K branded searches compared to Billy Bee’s 3.2K, and held a 13.1% Share of Search versus Billy Bee’s 7.7%. These are worldwide searches for English-language branded terms.
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Which is more popular in search, Billy Bee or Rowse?
Compare the honey brands people search for. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Rowse, Billy Bee. The figures are in the table below the chart.
View monthly share of search table
| Month | Comvita | Beechworth Honey | Manuka Health | Capilano | Rowse | Billy Bee |
|---|---|---|---|---|---|---|
| Oct 2025 | 25.5% | 11.4% | 31.2% | 11.4% | 13.9% | 6.7% |
| Nov 2025 | 29.5% | 16.1% | 24.1% | 10.8% | 13.1% | 6.4% |
| Dec 2025 | 25% | 13.6% | 30.6% | 11.2% | 13.6% | 6% |
| Jan 2026 | 25.5% | 13.9% | 25.5% | 11.4% | 17.1% | 6.7% |
| Feb 2026 | 27.8% | 10.1% | 27.8% | 12.4% | 15.2% | 6.7% |
| Mar 2026 | 21.4% | 11.7% | 32% | 14.3% | 14.3% | 6.3% |
| Apr 2026 | 24.7% | 16.5% | 24.7% | 13.5% | 13.5% | 7.2% |
| May 2026 | 21.6% | 14.4% | 32.2% | 14.4% | 11.8% | 5.7% |
| Jun 2026 | 24.1% | 19.8% | 19.8% | 16.1% | 13.2% | 7.1% |
| Jul 2026 | 25.1% | 16.7% | 20.5% | 16.7% | 13.7% | 7.3% |
| Aug 2026 | 24% | 19.6% | 19.6% | 16% | 13.1% | 7.7% |
| Sep 2026 | — | — | — | — | — | — |
How has the Billy Bee and Rowse comparison changed over the last 12 months?
3 findings
- Rowse was ahead of Billy Bee in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Billy Bee’s estimated Share of Search among honey brands worldwide moved from 6.7% to 7.7%, and its estimated monthly branded searches held steady at 3.2K.
- Across the 11 months ending August 2026, Rowse’s estimated Share of Search among honey brands worldwide moved from 13.9% to 13.1%, and its estimated monthly branded searches moved from 6.6K to 5.4K.
How did search popularity change for honey brands worldwide in August 2026?
2 changes
In August 2026, Rowse lost estimated Share of Search among honey brands worldwide, from 13.7% to 13.1%.
Billy Bee’s estimated Share of Search among honey brands worldwide has gained ground for 3 months in a row, from 5.7% to 7.7% in August 2026.
How each brand is measured
Brandwave collects information about searches that people make online using Billy Bee’s and Rowse’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.