Betterworks vs Reflektive:Which is more popular by branded search?
In August 2026, Betterworks had more branded searches than Reflektive among performance review software worldwide. Betterworks was estimated to have 5.5K branded searches compared to Reflektive’s 1K, and held a 7.1% Share of Search versus Reflektive’s 1.3%. These are worldwide searches for English-language branded terms.
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Which is more popular in search, Betterworks or Reflektive?
Compare the performance review software people teams use. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Betterworks, Reflektive. The figures are in the table below the chart.
View monthly share of search table
| Month | Culture Amp | 15Five | Leapsome | Betterworks | Lattice | Reflektive |
|---|---|---|---|---|---|---|
| Oct 2025 | 53.2% | 17.5% | 16.1% | 8.9% | 2.3% | 2% |
| Nov 2025 | 56.4% | 15.4% | 14% | 9.3% | 2.7% | 2.2% |
| Dec 2025 | 51.9% | 17% | 15.7% | 10.5% | 2.5% | 2.4% |
| Jan 2026 | 54.1% | 14.6% | 16.4% | 11% | 2.2% | 1.7% |
| Feb 2026 | 60.3% | 11.4% | 14.9% | 10% | 2.1% | 1.3% |
| Mar 2026 | 51.7% | 14.7% | 19% | 10.4% | 2.5% | 1.7% |
| Apr 2026 | 48% | 16.2% | 17.7% | 11.9% | 2.8% | 3.5% |
| May 2026 | 52.3% | 14.9% | 19.4% | 8.7% | 2.7% | 2% |
| Jun 2026 | 53.2% | 17.1% | 16.1% | 7.2% | 1.7% | 4.7% |
| Jul 2026 | 51.9% | 14.2% | 19.2% | 10.5% | 2.1% | 2% |
| Aug 2026 | 52.8% | 20.9% | 15.9% | 7.1% | 1.9% | 1.3% |
| Sep 2026 | — | — | — | — | — | — |
How has the Betterworks and Reflektive comparison changed over the last 12 months?
3 findings
- Betterworks was ahead of Reflektive in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Betterworks’ estimated Share of Search among performance review software worldwide moved from 8.9% to 7.1%, and its estimated monthly branded searches moved from 8.3K to 5.5K.
- Across the 11 months ending August 2026, Reflektive’s estimated Share of Search among performance review software worldwide moved from 2% to 1.3%, and its estimated monthly branded searches moved from 1.9K to 1K.
How did search popularity change for performance review software worldwide in August 2026?
2 changes
In August 2026, Betterworks lost estimated Share of Search among performance review software worldwide, from 10.5% to 7.1%.
In August 2026, Reflektive lost estimated Share of Search among performance review software worldwide, from 2% to 1.3%.
How each brand is measured
Brandwave collects information about searches that people make online using Betterworks’ and Reflektive’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Betterworks
7 branded search terms
- betterworks
- betterworks app
- betterworks com
- betterworks hr
- betterworks okr
- betterworks performance management
- betterworks software
Reflektive
1 branded search term
- reflektive
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