Betterment vs Nutmeg:Which is more popular by branded search?

Name: Betterment vs Nutmeg: Which is more popular by branded search?
Creator: Brandwave
License: https://creativecommons.org/licenses/by/4.0/

In August 2026, Betterment had more branded searches than Nutmeg among robo advisors worldwide. Betterment was estimated to have 110K branded searches compared to Nutmeg’s 2.9K, and held a 13.4% Share of Search versus Nutmeg’s 0.35%. These are worldwide searches for English-language branded terms.

Share of Search among robo advisors worldwide in August 2026Which is more popular in search, Betterment or Nutmeg?

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Which is more popular in search, Betterment or Nutmeg?

Compare the robo advisors businesses choose between. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Betterment and Nutmeg among robo advisors worldwide, by month

Month	Wealthsimple	Wealthfront	Betterment	M1 Finance	Stash	Nutmeg
Oct 2025	63.2%	17.1%	14%	4.2%	1%	0.46%
Nov 2025	63%	16.9%	13.8%	4.2%	1.2%	0.83%
Dec 2025	60.1%	19.8%	13.2%	4.9%	1.4%	0.65%
Jan 2026	59.9%	18.5%	15.2%	4.6%	1.4%	0.5%
Feb 2026	68.9%	14.5%	11.9%	3.6%	0.72%	0.32%
Mar 2026	78.5%	9.9%	8.2%	2.4%	0.6%	0.33%
Apr 2026	77.5%	10.5%	8.6%	2.6%	0.63%	0.23%
May 2026	68.8%	14%	11.4%	4.2%	1.3%	0.37%
Jun 2026	68.9%	14.4%	11.7%	3.5%	1.1%	0.38%
Jul 2026	65.1%	16.5%	13.5%	3.3%	1.2%	0.36%
Aug 2026	64.5%	16.5%	13.4%	4%	1.2%	0.35%
Sep 2026	—	—	—	—	—	—

How has the Betterment and Nutmeg comparison changed over the last 12 months?

3 findings

Betterment was ahead of Nutmeg in every measured month of the 11 months ending August 2026.
Across the 11 months ending August 2026, Betterment’s estimated Share of Search among robo advisors worldwide moved from 14% to 13.4%, and its estimated monthly branded searches moved from 135K to 110K.
Across the 11 months ending August 2026, Nutmeg’s estimated Share of Search among robo advisors worldwide moved from 0.46% to 0.35%, and its estimated monthly branded searches moved from 4.4K to 2.9K.

How did search popularity change for robo advisors worldwide in August 2026?

2 changes

Estimated monthly branded searches for Nutmeg worldwide fell 34.1% over 11 measured months, from 4.4K to 2.9K in August 2026.
Estimated monthly branded searches for Betterment worldwide fell 18.5% over 11 measured months, from 135K to 110K in August 2026.

How each brand is measured

Brandwave collects information about searches that people make online using Betterment’s and Nutmeg’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.