Brandwave

Beto vs SKS:Which is more popular by branded search?

In August 2026, SKS had more branded searches than Beto among bike pump brands worldwide. SKS was estimated to have 368K branded searches compared to Beto’s 301K, and held a 34.1% Share of Search versus Beto’s 27.9%. These are worldwide searches for English-language branded terms.

Share of Search among bike pump brands worldwide in August 2026Which is more popular in search, Beto or SKS?
Beto27.9%301K searches
vs
SKS34.1%368K searches

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Which is more popular in search, Beto or SKS?

Compare the bike pump brands shoppers choose between. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Beto and SKS among bike pump brands worldwide, by month

Share of Search by month for SKS, Beto. The figures are in the table below the chart.

View monthly share of search table
MonthSKSBetoBlackburnSilcaTopeakLezyne
Oct 202542.5%19%28.4%3.8%3.1%3.1%
Nov 202542.1%18.9%28.2%4.6%3.1%3.1%
Dec 202543%19.3%28.7%3.9%2.6%2.6%
Jan 202632.2%39.4%21.5%2.9%2.4%1.6%
Feb 202638.4%21%31.4%3.5%3.5%2.3%
Mar 202636.1%29.6%24.2%4%4%2.2%
Apr 202637.8%20.7%30.9%4.2%4.2%2.3%
May 202640.1%21.9%26.8%4.4%4.4%2.4%
Jun 202646.4%17%25.4%4.2%4.2%2.8%
Jul 202643.6%16%29.1%4.8%3.9%2.6%
Aug 202634.1%27.9%27.9%3.8%3.8%2.5%
Sep 2026——————

How has the Beto and SKS comparison changed over the last 12 months?

  • The lead changed hands 2 times in the 11 months ending August 2026: Beto took it in January 2026, SKS took it in February 2026.
  • Across the 11 months ending August 2026, Beto’s estimated Share of Search among bike pump brands worldwide moved from 19% to 27.9%, and its estimated monthly branded searches moved from 165K to 301K.
  • Across the 11 months ending August 2026, SKS’s estimated Share of Search among bike pump brands worldwide moved from 42.5% to 34.1%, and its estimated monthly branded searches held steady at 368K.

How did search popularity change for bike pump brands worldwide in August 2026?

  1. In August 2026, Beto overtook Blackburn to rank 2nd among bike pump brands worldwide, at 27.9%.

  2. In August 2026, SKS lost estimated Share of Search among bike pump brands worldwide, from 43.6% to 34.1%.

How each brand is measured

Brandwave collects information about searches that people make online using Beto’s and SKS’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Beto

1 branded search term

  • beto

SKS

1 branded search term

  • sks

How the Brand Demand Index is measured

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