Bethel vs Frabill:Which is searched more?
In August 2026, Bethel had more branded searches than Frabill among crab pots worldwide. Bethel was estimated to have 165K branded searches compared to Frabill’s 1.9K, and held a 23.4% Share of Search versus Frabill’s 0.27%. These are worldwide searches for English-language branded terms.
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Which is more popular in search, Bethel or Frabill?
Compare the crab pots shoppers choose between. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Bethel, Frabill. The figures are in the table below the chart.
View monthly share of search table
| Month | Bethel | Frabill |
|---|---|---|
| Oct 2025 | 17.5% | 0.31% |
| Nov 2025 | 15.1% | 0.27% |
| Dec 2025 | 14.9% | 0.48% |
| Jan 2026 | 17.9% | 0.48% |
| Feb 2026 | 17.5% | 0.47% |
| Mar 2026 | 20.6% | 0.3% |
| Apr 2026 | 17.5% | 0.31% |
| May 2026 | 17.5% | 0.31% |
| Jun 2026 | 20.4% | 0.36% |
| Jul 2026 | 17.5% | 0.31% |
| Aug 2026 | 23.4% | 0.27% |
| Sep 2026 | — | — |
How has the Bethel and Frabill comparison changed over the last 12 months?
3 findings
- Bethel was ahead of Frabill in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Bethel’s estimated Share of Search among crab pots worldwide moved from 17.5% to 23.4%, and its estimated monthly branded searches moved from 135K to 165K.
- Across the 11 months ending August 2026, Frabill’s estimated Share of Search among crab pots worldwide moved from 0.31% to 0.27%, and its estimated monthly branded searches moved from 2.4K to 1.9K.
How did search popularity change for crab pots worldwide in August 2026?
2 changes
How each brand is measured
Brandwave collects information about searches that people make online using Bethel’s and Frabill’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Put your own brand in this comparison
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