Brandwave

Bentley vs Hummer:Which is more popular?

In September 2026, Bentley had more branded searches than Hummer among car brands worldwide. Bentley had about 1.2 million branded searches, while Hummer had 368,000. Bentley made up 0.64% of all car brand searches we track, and Hummer accounted for 0.19%. When we asked ChatGPT and Google AI Overviews about car brands, Bentley appeared in one of the five answers and Hummer in none.

Among car brands worldwide in September 2026

Who do people search for more?

Bentley, about 3 searches for every 1 for Hummer

Bentley 1.2M searchesHummer 368K searches

Who does AI mention more?

Bentley, mentioned in 1 of 5 answers, Hummer in 0

Bentley in 1 of 5Hummer in 0 of 5

Follow Bentley vs Hummer and get free monthly updates on what changed

By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy

Track your brand against a rival →

Top car brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Bentley was mentioned in one out of five: not in any of the three ChatGPT answers, but in one of the two Google AI Overviews. Hummer did not appear in any of the five answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Toyota1st
  2. Honda2nd
  3. Mazda3rd
  4. Hyundai4th
  5. BMW5th
  6. Tesla6th
  7. Ford7th
  8. Porsche8th
  9. +5 more
  10. Bentley14th
  11. +2 more
  12. Hummer–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Honda5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Toyota5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Hyundai4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Mazda4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Tesla3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • BMW2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Kia2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Porsche2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Bentley1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Hummer0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

+7 more

See every answer about car brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 19, 2026.

Is Bentley or Hummer more popular in search?

This chart shows how often people search Google for Bentley and Hummer by name. Each line represents a brand's share of searches for all 85 car brands we track, month by month, from English-language searches worldwide.

Bentley and Hummer among car brands worldwide, by month

Share of searches by month for Bentley, Hummer. The figures are in the table below the chart.

View monthly share of searches table
MonthHondaToyotaBMWTeslaVolkswagenMercedes-BenzBYDHyundaiKiaPorscheAudiFordLamborghiniFerrariMazdaBentleyHummer
Oct 20255.7%5.4%5.4%4.4%4.4%5%3%3.6%2.4%3%2.4%2.4%2.4%2%1.6%0.73%0.22%
Nov 20255.8%5.8%4.7%3.9%4.7%5.3%3.2%3.9%2.1%3.2%2.1%2.6%2.1%1.7%1.7%0.63%0.19%
Dec 20256%5.9%4.9%4%4.9%5.4%2.7%3.3%2.2%3.3%2.2%2.7%2.2%1.8%1.8%0.65%0.24%
Jan 20265.8%6.5%5.3%3.6%4.4%4.9%3.6%3.6%2.4%2.9%2.4%2.4%2%1.6%2%0.59%0.22%
Feb 20266.2%6.1%5%4.1%5%4.6%3.4%3.4%2.7%2.7%2.7%2.2%2.2%1.8%1.8%0.67%0.2%
Mar 20265.9%5.5%5.5%3.7%4.5%5%3.7%3.7%2.5%3%2.5%2.5%2%1.6%1.6%0.6%0.22%
Apr 20266.1%5.6%4.6%4.6%4.6%5.2%3.8%3.1%2.5%3.1%2.1%2.1%2.1%1.7%1.7%0.76%0.23%
May 20266.2%5.7%4.7%3.8%4.7%5.2%3.8%3.1%2.6%3.1%2.1%2.1%2.1%2.1%1.7%0.77%0.23%
Jun 20266.3%6.2%5.1%4.2%4.2%4.7%3.4%3.4%2.3%2.8%2.3%2.3%2.3%1.9%1.9%0.68%0.21%
Jul 20266.3%6.2%5.1%4.2%5.1%4.7%3.4%3.4%2.3%2.8%2.3%2.3%1.9%1.5%1.9%0.68%0.21%
Aug 20266.1%5.9%4.9%4%4.9%4.5%3.3%3.3%2.7%2.7%2.2%2.2%2.2%1.8%1.8%0.65%0.24%
Sep 20265.9%5.9%4.8%4.8%4.8%4.4%3.9%3.2%2.6%2.6%2.2%2.2%2.2%1.8%1.8%0.64%0.19%

How has the Bentley and Hummer comparison changed over the last 12 months?

3 findings
  • Bentley was ahead of Hummer in every measured month of the 12 months ending September 2026.
  • Across the 12 months ending September 2026, Bentley’s share of searches among car brands worldwide moved from 0.73% to 0.64%, and its estimated monthly branded searches moved from 1.5M to 1.2M.
  • Across the 12 months ending September 2026, Hummer’s share of searches among car brands worldwide moved from 0.22% to 0.19%, and its estimated monthly branded searches moved from 450K to 368K.

How did search popularity change for car brands worldwide in September 2026?

2 changes
  1. In September 2026, Bentley fell from 44th to 47th among car brands worldwide.

  2. Estimated monthly branded searches for Hummer worldwide fell 18.2% over 12 measured months, from 450K to 368K in September 2026.

How are branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using Bentley’s and Hummer’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Bentley

1 branded search term

  • bentley

Hummer

1 branded search term

  • hummer

How the Brand Demand Index is measured

Other head-to-heads among car brands

Creator with pink hair and a pink jacket

Put your own brand in this comparison

Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.