Brandwave

Belfry vs GuardsPro:Which is more popular?

In September 2026, Belfry had more branded searches than GuardsPro among security guard software worldwide. Belfry had about 1,000 branded searches, while GuardsPro had 720. Belfry made up 7.9% of all security guard software searches we track, and GuardsPro accounted for 5.7%. When we asked ChatGPT and Google AI Overviews about security guard software, Belfry and GuardsPro each appeared in three of the five answers. GuardsPro was mentioned before Belfry in three out of four answers.

Among security guard software worldwide in September 2026

Who do people search for more?

Belfry, about 39% more searches than GuardsPro

Belfry 1K searchesGuardsPro 720 searches

Who does AI mention more?

Both were mentioned in 3 of 5 answers.

Belfry in 3 of 5GuardsPro in 3 of 5

Who does AI recommend more?

GuardsPro, named ahead of Belfry in 3 of 4 answers

GuardsPro first in 3Belfry first in 1

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Top security guard software in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Belfry was mentioned in three out of five: in all three ChatGPT answers, but not in either of the two Google AI Overviews. GuardsPro was mentioned in three out of five: in two of the three ChatGPT answers and in one of the two Google AI Overviews. GuardsPro was listed before Belfry in three out of four answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Trackforce1st
  2. GuardsPro2nd
  3. Belfry3rd
  4. Celayix–
  5. QR-Patrol–
  6. OfficerReports–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Trackforce4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Belfry3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • GuardsPro3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • QR-Patrol1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Celayix0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • OfficerReports0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about security guard software

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 22, 2026.

Is Belfry or GuardsPro more popular in search?

This chart shows how often people search Google for Belfry and GuardsPro by name. Each line represents a brand's share of searches for all six security guard software we track, month by month, from English-language searches worldwide.

Belfry and GuardsPro among security guard software worldwide, by month

Share of searches by month for Belfry, GuardsPro. The figures are in the table below the chart.

View monthly share of searches table
MonthTrackforceCelayixBelfryGuardsProQR-PatrolOfficerReports
Oct 202556.3%13.9%9.5%6.5%6.5%7.3%
Nov 202556.9%13.2%10.7%5.9%5.9%7.3%
Dec 202557.6%10.9%10.9%7.4%4.9%8.4%
Jan 202661.3%11.5%9.4%6.3%5.2%6.3%
Feb 202662.3%10.3%7.9%6.9%5.7%6.9%
Mar 202659.5%13.3%9.1%6.1%7%5%
Apr 202661.5%11.5%9.4%7.2%5.2%5.2%
May 202657.2%13%10.6%7.2%7.2%4.8%
Jun 202661.5%12.5%10.1%5.6%5.6%4.6%
Jul 202662.2%12.6%7.9%6.9%5.7%4.7%
Aug 202660.2%14%8.7%7.7%5.2%4.2%
Sep 202662.7%15.1%7.9%5.7%4.7%3.8%

How has the Belfry and GuardsPro comparison changed over the last 12 months?

3 findings
  • Belfry was ahead of GuardsPro in every measured month of the 12 months ending September 2026.
  • Across the 12 months ending September 2026, Belfry’s share of searches among security guard software worldwide moved from 9.5% to 7.9%, and its estimated monthly branded searches moved from 1.3K to 1K.
  • Across the 12 months ending September 2026, GuardsPro’s share of searches among security guard software worldwide moved from 6.5% to 5.7%, and its estimated monthly branded searches moved from 880 to 720.

How did search popularity change for security guard software worldwide in September 2026?

2 changes
  1. In September 2026, GuardsPro lost share of searches among security guard software worldwide, from 7.7% to 5.7%.

  2. In September 2026, Belfry lost share of searches among security guard software worldwide, from 8.7% to 7.9%.

How are branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using Belfry’s and GuardsPro’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Belfry

1 branded search term

  • belfry software

GuardsPro

1 branded search term

  • guardspro

How the Brand Demand Index is measured

Other head-to-heads among security guard software

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