Belazu vs Mazzetti:Which is more popular by branded search?
In August 2026, Mazzetti had more branded searches than Belazu among vinegar brands worldwide. Mazzetti was estimated to have 8.1K branded searches compared to Belazu’s 6.6K, and held a 14.8% Share of Search versus Belazu’s 12.1%. These are worldwide searches for English-language branded terms.
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Which is more popular in search, Belazu or Mazzetti?
Compare the vinegar brands people search for. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Mazzetti, Belazu. The figures are in the table below the chart.
View monthly share of search table
| Month | Bragg | Aspall | Colavita | Mazzetti | Belazu | Sarson's |
|---|---|---|---|---|---|---|
| Oct 2025 | 40.7% | 12.1% | 14.8% | 18.1% | 9.9% | 4.4% |
| Nov 2025 | 39.4% | 11.7% | 14.4% | 21.5% | 9.6% | 3.4% |
| Dec 2025 | 39.6% | 11.8% | 14.5% | 21.6% | 9.6% | 2.9% |
| Jan 2026 | 43% | 10.5% | 15.7% | 15.7% | 10.5% | 4.7% |
| Feb 2026 | 39.6% | 9.6% | 17.7% | 17.7% | 11.8% | 3.5% |
| Mar 2026 | 42.7% | 12.7% | 15.6% | 15.6% | 10.4% | 3.1% |
| Apr 2026 | 42.4% | 12.6% | 15.5% | 15.5% | 10.3% | 3.6% |
| May 2026 | 35.1% | 15.7% | 15.7% | 19.2% | 10.5% | 3.7% |
| Jun 2026 | 35.6% | 15.9% | 15.9% | 19.4% | 10.6% | 2.6% |
| Jul 2026 | 36.6% | 16.4% | 16.4% | 16.4% | 10.9% | 3.2% |
| Aug 2026 | 40.6% | 14.8% | 14.8% | 14.8% | 12.1% | 2.9% |
| Sep 2026 | — | — | — | — | — | — |
How has the Belazu and Mazzetti comparison changed over the last 12 months?
3 findings
- Mazzetti was ahead of Belazu in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Belazu’s estimated Share of Search among vinegar brands worldwide moved from 9.9% to 12.1%, and its estimated monthly branded searches moved from 5.4K to 6.6K.
- Across the 11 months ending August 2026, Mazzetti’s estimated Share of Search among vinegar brands worldwide moved from 18.1% to 14.8%, and its estimated monthly branded searches moved from 9.9K to 8.1K.
How did search popularity change for vinegar brands worldwide in August 2026?
2 changes
In August 2026, Belazu gained estimated Share of Search among vinegar brands worldwide, from 10.9% to 12.1%.
In August 2026, Mazzetti lost estimated Share of Search among vinegar brands worldwide, from 16.4% to 14.8%.
How each brand is measured
Brandwave collects information about searches that people make online using Belazu’s and Mazzetti’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.