Beastmaker vs Zlagboard:Which is more popular?
In October 2026, Beastmaker had more branded searches than Zlagboard among climbing training board brands worldwide. Beastmaker had about 6,600 branded searches, while Zlagboard had 260. Beastmaker made up 21.2% of all climbing training board brand searches we track, and Zlagboard accounted for 0.84%. When we asked ChatGPT and Google AI Overviews about climbing training board brands, Beastmaker appeared in all five answers and Zlagboard in none.
Who do people search for more?
Beastmaker, about 25 searches for every 1 for Zlagboard
Who does AI mention more?
Beastmaker, mentioned in every answer we collected
Who does AI recommend more?
Beastmaker, the only one of the two named
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Top climbing training board brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Beastmaker appeared in all five answers. Zlagboard did not appear in any of the five answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Beastmaker5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Tension Climbing3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Metolius3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Moon Climbing2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Lattice Training0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Zlagboard0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about climbing training board brands
5 answers
Asked ChatGPT
“What's the best hangboard for climbing?”
Asked ChatGPT
“Which hangboard should a beginner climber buy?”
Asked ChatGPT
“What training board is best for a home climbing wall?”
Searched Google, AI Overview
“hangboard”
Searched Google, AI Overview
“climbing training board”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in the United States on October 27, 2026.
Is Beastmaker or Zlagboard more popular in search?
This chart shows how often people search Google for Beastmaker and Zlagboard by name. Each line represents a brand's share of searches for all six climbing training board brands we track, month by month, from English-language searches worldwide.
Share of searches by month for Beastmaker, Zlagboard. The figures are in the table below the chart.
View monthly share of searches table
| Month | Moon Climbing | Beastmaker | Lattice Training | Tension Climbing | Metolius | Zlagboard |
|---|---|---|---|---|---|---|
| Nov 2025 | 52.5% | 20.3% | 13.5% | 9% | 3.3% | 1.5% |
| Dec 2025 | 53% | 20.9% | 14% | 7.5% | 3.4% | 1.2% |
| Jan 2026 | 59.7% | 19.7% | 10.7% | 5.8% | 3.2% | 0.95% |
| Feb 2026 | 56% | 22.7% | 10.1% | 6.7% | 3.6% | 0.9% |
| Mar 2026 | 55.4% | 21.4% | 9.5% | 9.5% | 3.4% | 0.84% |
| Apr 2026 | 54.5% | 20.9% | 11.4% | 9.2% | 3.2% | 0.82% |
| May 2026 | 55.4% | 21.2% | 11.6% | 7.7% | 3.2% | 0.84% |
| Jun 2026 | 51.5% | 24.3% | 10.7% | 8.8% | 3.7% | 0.96% |
| Jul 2026 | 49.5% | 23.3% | 10.2% | 12.7% | 3.5% | 0.74% |
| Aug 2026 | 57.3% | 18.5% | 9.9% | 9.9% | 3.4% | 0.89% |
| Sep 2026 | 53.2% | 20.4% | 13.6% | 9% | 3.1% | 0.8% |
| Oct 2026 | 53.8% | 21.2% | 11.6% | 9.3% | 3.2% | 0.84% |
How has branded search for Beastmaker and Zlagboard changed worldwide over the last 12 months?
3 findings
- Beastmaker was ahead of Zlagboard in every measured month of the 12 months ending October 2026.
- Across the 12 months ending October 2026, Beastmaker’s share of searches among climbing training board brands worldwide moved from 20.3% to 21.2%, and its estimated monthly branded searches moved from 8.1K to 6.6K.
- Across the 12 months ending October 2026, Zlagboard’s share of searches among climbing training board brands worldwide moved from 1.5% to 0.84%, and its estimated monthly branded searches moved from 590 to 260.
How did search popularity change for climbing training board brands worldwide in October 2026?
2 changes
In October 2026, Beastmaker gained share of searches among climbing training board brands worldwide, from 20.4% to 21.2%.
Estimated monthly branded searches for Zlagboard worldwide fell 55.9% over 12 measured months, from 590 to 260 in October 2026.
How are Beastmaker’s and Zlagboard’s branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using Beastmaker’s and Zlagboard’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Beastmaker
1 branded search term
- beastmaker
Zlagboard
1 branded search term
- zlagboard
Other head-to-heads among climbing training board brands
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