Bearpaw vs EMU Australia:Which is searched more?
In September 2026, Bearpaw had more branded searches than EMU Australia among sheepskin and ugg boot brands worldwide. Bearpaw was estimated to have 49.5K branded searches compared to EMU Australia’s 33.1K, and held a 0.79% Share of Search versus EMU Australia’s 0.53%. These are worldwide searches for English-language branded terms.
Follow Bearpaw vs EMU Australia and get free monthly updates on what changed
By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy
Which is more popular in search, Bearpaw or EMU Australia?
Compare the ugg and sheepskin boot brands people and visitors buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Bearpaw, EMU Australia. The figures are in the table below the chart.
View monthly share of search table
| Month | UGG | Bearpaw | Mou | EMU Australia |
|---|---|---|---|---|
| Oct 2025 | 97.9% | 0.97% | 0.53% | 0.65% |
| Nov 2025 | 97.9% | 0.97% | 0.65% | 0.44% |
| Dec 2025 | 97.6% | 1.2% | 0.65% | 0.53% |
| Jan 2026 | 97.1% | 0.96% | 0.96% | 0.96% |
| Feb 2026 | 97.7% | 0.97% | 0.65% | 0.65% |
| Mar 2026 | 98.1% | 0.97% | 0.29% | 0.65% |
| Apr 2026 | 97.7% | 1.2% | 0.29% | 0.79% |
| May 2026 | 98.2% | 0.97% | 0.19% | 0.65% |
| Jun 2026 | 98.1% | 0.97% | 0.24% | 0.65% |
| Jul 2026 | 98.1% | 0.97% | 0.29% | 0.65% |
| Aug 2026 | 98.2% | 0.8% | 0.53% | 0.43% |
| Sep 2026 | 97.9% | 0.79% | 0.79% | 0.53% |
How has the Bearpaw and EMU Australia comparison changed over the last 12 months?
3 findings
- Bearpaw was ahead of EMU Australia in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Bearpaw’s estimated Share of Search among sheepskin and ugg boot brands worldwide moved from 0.97% to 0.79%, and its estimated monthly branded searches moved from 90.5K to 49.5K.
- Across the 12 months ending September 2026, EMU Australia’s estimated Share of Search among sheepskin and ugg boot brands worldwide moved from 0.65% to 0.53%, and its estimated monthly branded searches moved from 60.5K to 33.1K.
How did search popularity change for sheepskin and ugg boot brands worldwide in September 2026?
2 changes

Estimated monthly branded searches for Bearpaw worldwide fell 45.3% over 12 measured months, from 90.5K to 49.5K in September 2026.

Estimated monthly branded searches for EMU Australia worldwide fell 45.3% over 12 measured months, from 60.5K to 33.1K in September 2026.
How each brand is measured
Brandwave collects information about searches that people make online using Bearpaw’s and EMU Australia’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Bearpaw
1 branded search term
- bearpaw
EMU Australia
1 branded search term
- emu australia

Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.