BCG vs Deloitte:Which is searched more?
In August 2026, BCG had more branded searches than Deloitte among management consulting firms worldwide. BCG was estimated to have 301K branded searches compared to Deloitte’s 880, and held a 9.3% Share of Search versus Deloitte’s 0.03%. These are worldwide searches for English-language branded terms.
Follow BCG vs Deloitte and get free monthly updates on what changed
By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy
Which is more popular in search, BCG or Deloitte?
Compare the firms businesses hire for strategy advice. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for BCG, Deloitte. The figures are in the table below the chart.
View monthly share of search table
| Month | BCG | Deloitte |
|---|---|---|
| Oct 2025 | 12.7% | 0.02% |
| Nov 2025 | 11.3% | 0.03% |
| Dec 2025 | 9.5% | 0.02% |
| Jan 2026 | 11.2% | 0.02% |
| Feb 2026 | 11.5% | 0.03% |
| Mar 2026 | 10.6% | 0.04% |
| Apr 2026 | 10.9% | 0.03% |
| May 2026 | 11.5% | 0.03% |
| Jun 2026 | 9.6% | 0.03% |
| Jul 2026 | 9.6% | 0.03% |
| Aug 2026 | 9.3% | 0.03% |
| Sep 2026 | — | — |
How has the BCG and Deloitte comparison changed over the last 12 months?
3 findings
- BCG was ahead of Deloitte in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, BCG’s estimated Share of Search among management consulting firms worldwide moved from 12.7% to 9.3%, and its estimated monthly branded searches moved from 450K to 301K.
- Across the 11 months ending August 2026, Deloitte’s estimated Share of Search among management consulting firms worldwide moved from 0.02% to 0.03%, and its estimated monthly branded searches held steady at 880.
How did search popularity change for management consulting firms worldwide in August 2026?
1 change
Estimated monthly branded searches for BCG worldwide fell 33.1% over 11 measured months, from 450K to 301K in August 2026.
How each brand is measured
Brandwave collects information about searches that people make online using BCG’s and Deloitte’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.