Brandwave

Bath & Body Works vs Pura:Which is more popular?

In September 2026, Bath & Body Works had more branded searches than Pura among diffuser brands worldwide. Bath & Body Works had about 6.3 million branded searches, while Pura had 60,500. Bath & Body Works made up 80.9% of all diffuser brand searches we track, and Pura accounted for 0.78%. When we asked ChatGPT and Google AI Overviews about diffuser brands, Pura appeared in three of the five answers and Bath & Body Works in none.

Among diffuser brands worldwide in September 2026

Who do people search for more?

Bath & Body Works, about 103 searches for every 1 for Pura

Bath & Body Works 6.3M searchesPura 60.5K searches

Who does AI mention more?

Pura, mentioned in 3 of 5 answers, Bath & Body Works in 0

Pura in 3 of 5Bath & Body Works in 0 of 5

Who does AI recommend more?

Pura, the only one of the two named

Pura first in 3Bath & Body Works never named

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Top diffuser brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Pura was mentioned in three out of five: in all three ChatGPT answers, but not in either of the two Google AI Overviews. Bath & Body Works did not appear in any of the five answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Vitruvi1st
  2. Pura2nd
  3. Diptyque3rd
  4. Aera3rd
  5. Neom5th
  6. Bath & Body Works–
  7. Yankee Candle–
  8. Muji–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Pura3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Neom2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Aera2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Vitruvi2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Diptyque1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Bath & Body Works0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Yankee Candle0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Muji0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about diffuser brands

5 answers

  • Asked ChatGPT

    “Which diffuser brand should I buy?”

    1. 1Vitruvi
    2. 2Pura

  • Asked ChatGPT

    “What are the best diffuser brands?”

    1. 1Vitruvi
    2. 2Aera
    3. 3Pura
    4. 4Neom

  • Asked ChatGPT

    “What's the best diffuser brand for home fragrance?”

    1. 1Diptyque
    2. 2Pura
    3. 3Neom
    4. 4Aera

  • Searched Google, AI Overview

    “essential oil diffuser”

    1. Searched Google, AI Overview

      “aroma diffuser”

      Not named in any answer:

      Brands are shown in the order each answer named them. The survey took place in the United States on October 19, 2026.

      Is Bath & Body Works or Pura more popular in search?

      This chart shows how often people search Google for Bath & Body Works and Pura by name. Each line represents a brand's share of searches for all eight diffuser brands we track, month by month, from English-language searches worldwide.

      Bath & Body Works and Pura among diffuser brands worldwide, by month

      Share of searches by month for Bath & Body Works, Pura. The figures are in the table below the chart.

      View monthly share of searches table
      MonthBath & Body WorksDiptyqueYankee CandlePuraMujiNeomAeraVitruvi
      Oct 202578.3%10.3%10.3%0.62%0.23%0.23%0.03%0.04%
      Nov 202581.4%8.7%8.7%0.65%0.16%0.29%0.02%0.03%
      Dec 202582.7%7.3%8.9%0.54%0.13%0.36%0.02%0.03%
      Jan 202677.6%12.5%8.3%0.92%0.34%0.27%0.04%0.04%
      Feb 202682%10.8%5.9%0.65%0.29%0.24%0.04%0.03%
      Mar 202680%12.9%5.8%0.63%0.42%0.23%0.04%0.03%
      Apr 202682.9%10.9%4.9%0.66%0.36%0.16%0.04%0.03%
      May 202680.9%13%4.7%0.78%0.35%0.16%0.04%0.04%
      Jun 202684%11%4%0.54%0.24%0.11%0.03%0.03%
      Jul 202680.9%13%4.7%0.78%0.35%0.13%0.04%0.04%
      Aug 202682.1%10.8%5.9%0.65%0.29%0.13%0.04%0.04%
      Sep 202680.9%10.6%7.1%0.78%0.29%0.19%0.03%0.02%

      How has the Bath & Body Works and Pura comparison changed over the last 12 months?

      3 findings
      • Bath & Body Works was ahead of Pura in every measured month of the 12 months ending September 2026.
      • Across the 12 months ending September 2026, Bath & Body Works’ share of searches among diffuser brands worldwide moved from 78.3% to 80.9%, and its estimated monthly branded searches held steady at 6.3M.
      • Across the 12 months ending September 2026, Pura’s share of searches among diffuser brands worldwide moved from 0.62% to 0.78%, and its estimated monthly branded searches moved from 49.5K to 60.5K.

      How did search popularity change for diffuser brands worldwide in September 2026?

      2 changes

      1. In September 2026, Bath & Body Works lost share of searches among diffuser brands worldwide, from 82.1% to 80.9%.

      2. Estimated monthly branded searches for Pura worldwide rose 22.2% over 12 measured months, from 49.5K to 60.5K in September 2026.

      How are branded searches counted?

      3 search terms

      Brandwave collects information about searches that people make online using Bath & Body Works’ and Pura’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

      Bath & Body Works

      2 branded search terms

      • bath and body works
      • bath body works

      Pura

      1 branded search term

      • pura diffuser

      How the Brand Demand Index is measured

      Other head-to-heads among diffuser brands

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