Brandwave

bareMinerals vs Kjaer Weis:Which is more popular?

In October 2026, bareMinerals had more branded searches than Kjaer Weis among clean makeup brands worldwide. bareMinerals had about 110,000 branded searches, while Kjaer Weis had 4,400. bareMinerals made up 10.8% of all clean makeup brand searches we track, and Kjaer Weis accounted for 0.43%. When we asked ChatGPT and Google AI Overviews about clean makeup brands, bareMinerals appeared in two of the five answers and Kjaer Weis in none.

Among clean makeup brands worldwide in October 2026

Who do people search for more?

bareMinerals, about 25 searches for every 1 for Kjaer Weis

bareMinerals 110K searchesKjaer Weis 4.4K searches

Who does AI mention more?

bareMinerals, mentioned in 2 of 5 answers, Kjaer Weis in 0

bareMinerals in 2 of 5Kjaer Weis in 0 of 5

Who does AI recommend more?

bareMinerals, the only one of the two named

bareMinerals first in 2Kjaer Weis never named

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Top clean makeup brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, bareMinerals was mentioned in two out of five: in one of the three ChatGPT answers and in one of the two Google AI Overviews. Kjaer Weis did not appear in any of the five answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. ILIA1st
  2. Merit2nd
  3. Saie3rd
  4. Tower 284th
  5. RMS Beauty5th
  6. Kosas6th
  7. Well People7th
  8. bareMinerals8th
  9. Jones Road–
  10. +2 more
  11. Kjaer Weis–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Merit4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • ILIA4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Saie3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Kosas3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • RMS Beauty3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Well People3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Tower 282 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • bareMinerals2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Jones Road0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Kjaer Weis0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

+2 more

See every answer about clean makeup brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 25, 2026.

Is bareMinerals or Kjaer Weis more popular in search?

This chart shows how often people search Google for bareMinerals and Kjaer Weis by name. Each line represents a brand's share of searches for all 12 clean makeup brands we track, month by month, from English-language searches worldwide.

bareMinerals and Kjaer Weis among clean makeup brands worldwide, by month

Share of searches by month for bareMinerals, Kjaer Weis. The figures are in the table below the chart.

View monthly share of searches table
MonthJones RoadSaieTower 28Westman AtelierbareMineralsMeritKosasRMS BeautyILIAEre PerezWell PeopleKjaer Weis
Nov 202513.6%16.7%13.6%9.2%13.6%13.6%9.2%5%3.4%1.2%0.45%0.45%
Dec 202514.2%17.3%14.2%9.5%14.2%11.6%7.8%6.4%2.8%1%0.46%0.46%
Jan 202615.4%15.4%15.4%10.3%12.6%10.3%8.5%6.9%3.1%1.1%0.5%0.5%
Feb 202614.2%14.2%14.2%11.6%14.2%11.6%7.8%6.4%3.5%1.3%0.69%0.46%
Mar 202614.7%12%14.7%12%14.7%12%8.1%6.6%3%1.1%0.59%0.48%
Apr 202615.5%12.7%15.5%12.7%12.7%10.3%8.5%6.9%3.1%1.1%0.62%0.51%
May 202616.1%13.2%16.1%10.7%13.2%8.8%8.8%5.9%4.8%1.2%0.53%0.53%
Jun 202614.3%14.3%17.5%9.6%14.3%9.6%9.6%5.3%2.9%1.6%0.57%0.47%
Jul 202614.6%14.6%17.8%11.9%11.9%9.8%8%6.5%2.4%1.3%0.58%0.58%
Aug 202614.1%14.1%17.2%14.1%11.5%9.4%9.4%5.2%2.8%1.3%0.56%0.46%
Sep 202617.4%11.6%17.4%14.3%11.6%9.6%7.8%5.2%2.9%1.3%0.46%0.46%
Oct 202616.2%16.2%16.2%13.3%10.8%10.8%7.3%4.9%2.2%1.2%0.53%0.43%

How has branded search for bareMinerals and Kjaer Weis changed worldwide over the last 12 months?

3 findings

How did search popularity change for clean makeup brands worldwide in October 2026?

3 changes

  1. In October 2026, Saie overtook Tower 28 and 2 others to rank 2nd among clean makeup brands worldwide, with 16.2% of the searches.

  2. In October 2026, bareMinerals lost share of searches among clean makeup brands worldwide, from 11.6% to 10.8%.

  3. In October 2026, Kjaer Weis fell from 11th to 12th among clean makeup brands worldwide.

How are bareMinerals’ and Kjaer Weis’ branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using bareMinerals’ and Kjaer Weis’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

bareMinerals

1 branded search term

  • bareminerals

Kjaer Weis

1 branded search term

  • kjaer weis

How the Brand Demand Index is measured

Other head-to-heads among clean makeup brands

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