Brandwave

bareMinerals vs Ere Perez:Which is more popular?

In October 2026, bareMinerals had more branded searches than Ere Perez among clean makeup brands worldwide. bareMinerals had about 110,000 branded searches, while Ere Perez had 12,100. bareMinerals made up 10.8% of all clean makeup brand searches we track, and Ere Perez accounted for 1.2%. When we asked ChatGPT and Google AI Overviews about clean makeup brands, bareMinerals appeared in two of the five answers and Ere Perez in none.

Among clean makeup brands worldwide in October 2026

Who do people search for more?

bareMinerals, about 9 searches for every 1 for Ere Perez

bareMinerals 110K searchesEre Perez 12.1K searches

Who does AI mention more?

bareMinerals, mentioned in 2 of 5 answers, Ere Perez in 0

bareMinerals in 2 of 5Ere Perez in 0 of 5

Who does AI recommend more?

bareMinerals, the only one of the two named

bareMinerals first in 2Ere Perez never named

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Top clean makeup brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, bareMinerals was mentioned in two out of five: in one of the three ChatGPT answers and in one of the two Google AI Overviews. Ere Perez did not appear in any of the five answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. ILIA1st
  2. Merit2nd
  3. Saie3rd
  4. Tower 284th
  5. RMS Beauty5th
  6. Kosas6th
  7. Well People7th
  8. bareMinerals8th
  9. Jones Road–
  10. +1 more
  11. Ere Perez–
  12. +1 more

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Merit4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • ILIA4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Saie3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Kosas3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • RMS Beauty3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Well People3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Tower 282 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • bareMinerals2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Jones Road0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Ere Perez0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

+2 more

See every answer about clean makeup brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 25, 2026.

Is bareMinerals or Ere Perez more popular in search?

This chart shows how often people search Google for bareMinerals and Ere Perez by name. Each line represents a brand's share of searches for all 12 clean makeup brands we track, month by month, from English-language searches worldwide.

bareMinerals and Ere Perez among clean makeup brands worldwide, by month

Share of searches by month for bareMinerals, Ere Perez. The figures are in the table below the chart.

View monthly share of searches table
MonthJones RoadSaieTower 28Westman AtelierbareMineralsMeritKosasRMS BeautyILIAEre PerezWell PeopleKjaer Weis
Nov 202513.6%16.7%13.6%9.2%13.6%13.6%9.2%5%3.4%1.2%0.45%0.45%
Dec 202514.2%17.3%14.2%9.5%14.2%11.6%7.8%6.4%2.8%1%0.46%0.46%
Jan 202615.4%15.4%15.4%10.3%12.6%10.3%8.5%6.9%3.1%1.1%0.5%0.5%
Feb 202614.2%14.2%14.2%11.6%14.2%11.6%7.8%6.4%3.5%1.3%0.69%0.46%
Mar 202614.7%12%14.7%12%14.7%12%8.1%6.6%3%1.1%0.59%0.48%
Apr 202615.5%12.7%15.5%12.7%12.7%10.3%8.5%6.9%3.1%1.1%0.62%0.51%
May 202616.1%13.2%16.1%10.7%13.2%8.8%8.8%5.9%4.8%1.2%0.53%0.53%
Jun 202614.3%14.3%17.5%9.6%14.3%9.6%9.6%5.3%2.9%1.6%0.57%0.47%
Jul 202614.6%14.6%17.8%11.9%11.9%9.8%8%6.5%2.4%1.3%0.58%0.58%
Aug 202614.1%14.1%17.2%14.1%11.5%9.4%9.4%5.2%2.8%1.3%0.56%0.46%
Sep 202617.4%11.6%17.4%14.3%11.6%9.6%7.8%5.2%2.9%1.3%0.46%0.46%
Oct 202616.2%16.2%16.2%13.3%10.8%10.8%7.3%4.9%2.2%1.2%0.53%0.43%

How has branded search for bareMinerals and Ere Perez changed worldwide over the last 12 months?

3 findings
  • bareMinerals was ahead of Ere Perez in every measured month of the 12 months ending October 2026.
  • Across the 12 months ending October 2026, bareMinerals’ share of searches among clean makeup brands worldwide moved from 13.6% to 10.8%, and its estimated monthly branded searches moved from 201K to 110K.
  • Across the 12 months ending October 2026, Ere Perez’s share of searches among clean makeup brands worldwide held steady at 1.2%, and its estimated monthly branded searches moved from 18.1K to 12.1K.

How did search popularity change for clean makeup brands worldwide in October 2026?

3 changes

  1. In October 2026, Saie overtook Tower 28 and 2 others to rank 2nd among clean makeup brands worldwide, with 16.2% of the searches.

  2. In October 2026, bareMinerals lost share of searches among clean makeup brands worldwide, from 11.6% to 10.8%.

  3. Estimated monthly branded searches for Ere Perez worldwide fell 33.1% over 12 measured months, from 18.1K to 12.1K in October 2026.

How are bareMinerals’ and Ere Perez’s branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using bareMinerals’ and Ere Perez’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

bareMinerals

1 branded search term

  • bareminerals

Ere Perez

1 branded search term

  • ere perez

How the Brand Demand Index is measured

Other head-to-heads among clean makeup brands

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