Banila Co vs Heimish:Which is more popular?
In September 2026, Banila Co had more branded searches than Heimish among cleansing balm brands worldwide. Banila Co had about 45,200 branded searches, while Heimish had 9,900. Banila Co made up 3.3% of all cleansing balm brand searches we track, and Heimish accounted for 0.73%. When we asked ChatGPT and Google AI Overviews about cleansing balm brands, Banila Co appeared in all five answers and Heimish in none.
Who do people search for more?
Banila Co, about 5 searches for every 1 for Heimish
Who does AI mention more?
Banila Co, mentioned in every answer we collected
Who does AI recommend more?
Banila Co, the only one of the two named
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Top cleansing balm brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Banila Co appeared in all five answers. Heimish did not appear in any of the five answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Banila Co5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Clinique4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Farmacy4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
e.l.f.3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Elemis2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Beauty of Joseon1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers- Heimish0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about cleansing balm brands
5 answers
Asked ChatGPT
“Which cleansing balm brand should I buy?”
Asked ChatGPT
“What are the best cleansing balm brands?”
Asked ChatGPT
“What's the best cleansing balm brand for makeup removal?”
Searched Google, AI Overview
“best cleansing balm”
Searched Google, AI Overview
“cleansing balm for dry skin”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in the United States on October 20, 2026.
Is Banila Co or Heimish more popular in search?
This chart shows how often people search Google for Banila Co and Heimish by name. Each line represents a brand's share of searches for all seven cleansing balm brands we track, month by month, from English-language searches worldwide.
Share of searches by month for Banila Co, Heimish. The figures are in the table below the chart.
View monthly share of searches table
| Month | Clinique | Elemis | e.l.f. | Banila Co | Beauty of Joseon | Heimish | Farmacy |
|---|---|---|---|---|---|---|---|
| Oct 2025 | 58.6% | 21.4% | 14.3% | 3.4% | 0.58% | 1.1% | 0.58% |
| Nov 2025 | 56.1% | 31% | 9.3% | 2.2% | 0.37% | 0.68% | 0.37% |
| Dec 2025 | 60.8% | 22.4% | 12.2% | 2.9% | 0.49% | 0.74% | 0.49% |
| Jan 2026 | 51.2% | 34.2% | 10.3% | 2.6% | 0.5% | 0.75% | 0.41% |
| Feb 2026 | 62% | 18.5% | 12.4% | 4.7% | 0.75% | 1.1% | 0.5% |
| Mar 2026 | 60.1% | 22% | 12% | 3.7% | 0.59% | 1.1% | 0.48% |
| Apr 2026 | 54.1% | 29.6% | 10.9% | 3.4% | 0.53% | 0.97% | 0.53% |
| May 2026 | 55.9% | 25% | 13.7% | 3.3% | 0.67% | 1% | 0.45% |
| Jun 2026 | 60.4% | 18% | 14.8% | 4.3% | 0.73% | 1.1% | 0.59% |
| Jul 2026 | 46.3% | 37.8% | 11.3% | 2.7% | 0.56% | 0.83% | 0.45% |
| Aug 2026 | 52.5% | 28.7% | 12.9% | 3.7% | 0.63% | 0.94% | 0.52% |
| Sep 2026 | 49.5% | 33.1% | 12.1% | 3.3% | 0.73% | 0.73% | 0.4% |
How has the Banila Co and Heimish comparison changed over the last 12 months?
3 findings
- Banila Co was ahead of Heimish in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Banila Co’s share of searches among cleansing balm brands worldwide moved from 3.4% to 3.3%, and its estimated monthly branded searches moved from 47.9K to 45.2K.
- Across the 12 months ending September 2026, Heimish’s share of searches among cleansing balm brands worldwide moved from 1.1% to 0.73%, and its estimated monthly branded searches moved from 14.8K to 9.9K.
How did search popularity change for cleansing balm brands worldwide in September 2026?
1 change
In September 2026, Heimish fell from 5th to 6th among cleansing balm brands worldwide.
How are branded searches counted?
3 search terms
Brandwave collects information about searches that people make online using Banila Co’s and Heimish’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
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