Brandwave

Baker Tilly vs Forvis Mazars:Which is more popular?

In September 2026, Forvis Mazars had more branded searches than Baker Tilly among accounting firms worldwide. Forvis Mazars had about 226,000 branded searches, while Baker Tilly had 135,000. Forvis Mazars made up 4% of all accounting firm searches we track, and Baker Tilly accounted for 2.4%. When we asked ChatGPT and Google AI Overviews about accounting firms, neither Baker Tilly nor Forvis Mazars appeared in any of the three answers.

Among accounting firms worldwide in September 2026

Who do people search for more?

Forvis Mazars, about 67% more searches than Baker Tilly

Forvis Mazars 226K searchesBaker Tilly 135K searches

Who does AI mention more?

Both were mentioned in 0 of 3 answers.

Baker Tilly in 0 of 3Forvis Mazars in 0 of 3

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Top accounting firms in ChatGPT and Google AI Overviews

In three ChatGPT questions, neither Baker Tilly nor Forvis Mazars showed up in any of the three answers.

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Deloitte1 of 3Named in 1 of 3 ChatGPT answers
  • KPMG1 of 3Named in 1 of 3 ChatGPT answers
  • PwC1 of 3Named in 1 of 3 ChatGPT answers
  • EY1 of 3Named in 1 of 3 ChatGPT answers
  • BDO1 of 3Named in 1 of 3 ChatGPT answers
  • Grant Thornton0 of 3Named in 0 of 3 ChatGPT answers
  • Forvis Mazars0 of 3Named in 0 of 3 ChatGPT answers
  • Baker Tilly0 of 3Named in 0 of 3 ChatGPT answers

See every answer about accounting firms

3 answers

  • Asked ChatGPT

    “Which accounting firm should I hire?”

    1. Asked ChatGPT

      “What are the best accounting firms?”

      1. 1Deloitte
      2. 2PwC
      3. 3EY
      4. 4KPMG
      5. 5BDO

    2. Asked ChatGPT

      “What's the best accounting firm for a small business?”

      1. Searched Google, AI Overview

        “accounting firms”

        Google showed no AI Overview for this search.

      2. Searched Google, AI Overview

        “small business accountant”

        Google showed no AI Overview for this search.

      Not named in any answer:

      Brands are shown in the order each answer named them. The survey took place in the United States on October 19, 2026.

      Is Baker Tilly or Forvis Mazars more popular in search?

      This chart shows how often people search Google for Baker Tilly and Forvis Mazars by name. Each line represents a brand's share of searches for all eight accounting firms we track, month by month, from English-language searches worldwide.

      Baker Tilly and Forvis Mazars among accounting firms worldwide, by month

      Share of searches by month for Forvis Mazars, Baker Tilly. The figures are in the table below the chart.

      View monthly share of searches table
      MonthDeloitteKPMGPwCEYGrant ThorntonForvis MazarsBaker TillyBDO
      Oct 202532.3%21.5%17.7%17.4%4.3%4.2%2.4%0.08%
      Nov 202534.2%18.7%18.7%17.9%4.6%3.9%2.1%0.07%
      Dec 202528.1%19%23.1%18.6%4.6%3.9%2.5%0.07%
      Jan 202629.7%19.8%19.8%19%4.9%4.1%2.7%0.07%
      Feb 202629.6%19.7%19.7%18.9%4.9%4.4%2.7%0.07%
      Mar 202629.7%19.8%19.8%19%4.9%4.1%2.7%0.07%
      Apr 202629.7%19.8%19.8%19%4.9%4.1%2.7%0.06%
      May 202631.5%21%17.3%20.1%4.2%3.6%2.3%0.06%
      Jun 202629.8%24.2%16.3%19%4%3.9%2.7%0.06%
      Jul 202632.3%21.5%17.7%17.4%5.3%3.4%2.4%0.06%
      Aug 202631.5%21%17.3%20.1%4.2%3.4%2.3%0.06%
      Sep 202632.6%21.7%17.8%17.1%4.4%4%2.4%0.06%

      How has the Baker Tilly and Forvis Mazars comparison changed over the last 12 months?

      3 findings

      How did search popularity change for accounting firms worldwide in September 2026?

      1 change

      1. In September 2026, Forvis Mazars gained share of searches among accounting firms worldwide, from 3.4% to 4%.

      How are branded searches counted?

      3 search terms

      Brandwave collects information about searches that people make online using Baker Tilly’s and Forvis Mazars’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

      Baker Tilly

      1 branded search term

      • baker tilly

      Forvis Mazars

      2 branded search terms

      • forvis mazars
      • mazars

      How the Brand Demand Index is measured

      Other head-to-heads among accounting firms

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