Baker Tilly vs Deloitte:Which is more popular?
In September 2026, Deloitte had more branded searches than Baker Tilly among accounting firms worldwide. Deloitte had about 1.8 million branded searches, while Baker Tilly had 135,000. Deloitte made up 32.6% of all accounting firm searches we track, and Baker Tilly accounted for 2.4%. When we asked ChatGPT and Google AI Overviews about accounting firms, Deloitte appeared in one of the three answers and Baker Tilly in none.
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Top accounting firms in ChatGPT and Google AI Overviews
In three ChatGPT questions, Deloitte was mentioned in one out of three: in one of the three ChatGPT answers. Baker Tilly did not appear in any of the three answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
Deloitte1 of 3Named in 1 of 3 ChatGPT answers
KPMG1 of 3Named in 1 of 3 ChatGPT answers
PwC1 of 3Named in 1 of 3 ChatGPT answers
EY1 of 3Named in 1 of 3 ChatGPT answers
BDO1 of 3Named in 1 of 3 ChatGPT answers
Grant Thornton0 of 3Named in 0 of 3 ChatGPT answers
Forvis Mazars0 of 3Named in 0 of 3 ChatGPT answers
Baker Tilly0 of 3Named in 0 of 3 ChatGPT answers
See every answer about accounting firms
3 answers
Asked ChatGPT
“Which accounting firm should I hire?”
Asked ChatGPT
“What are the best accounting firms?”
Asked ChatGPT
“What's the best accounting firm for a small business?”
Searched Google, AI Overview
“accounting firms”
Google showed no AI Overview for this search.
Searched Google, AI Overview
“small business accountant”
Google showed no AI Overview for this search.
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in the United States on October 19, 2026.
Is Baker Tilly or Deloitte more popular in search?
This chart shows how often people search Google for Baker Tilly and Deloitte by name. Each line represents a brand's share of searches for all eight accounting firms we track, month by month, from English-language searches worldwide.
Share of searches by month for Deloitte, Baker Tilly. The figures are in the table below the chart.
View monthly share of searches table
| Month | Deloitte | KPMG | PwC | EY | Grant Thornton | Forvis Mazars | Baker Tilly | BDO |
|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 32.3% | 21.5% | 17.7% | 17.4% | 4.3% | 4.2% | 2.4% | 0.08% |
| Nov 2025 | 34.2% | 18.7% | 18.7% | 17.9% | 4.6% | 3.9% | 2.1% | 0.07% |
| Dec 2025 | 28.1% | 19% | 23.1% | 18.6% | 4.6% | 3.9% | 2.5% | 0.07% |
| Jan 2026 | 29.7% | 19.8% | 19.8% | 19% | 4.9% | 4.1% | 2.7% | 0.07% |
| Feb 2026 | 29.6% | 19.7% | 19.7% | 18.9% | 4.9% | 4.4% | 2.7% | 0.07% |
| Mar 2026 | 29.7% | 19.8% | 19.8% | 19% | 4.9% | 4.1% | 2.7% | 0.07% |
| Apr 2026 | 29.7% | 19.8% | 19.8% | 19% | 4.9% | 4.1% | 2.7% | 0.06% |
| May 2026 | 31.5% | 21% | 17.3% | 20.1% | 4.2% | 3.6% | 2.3% | 0.06% |
| Jun 2026 | 29.8% | 24.2% | 16.3% | 19% | 4% | 3.9% | 2.7% | 0.06% |
| Jul 2026 | 32.3% | 21.5% | 17.7% | 17.4% | 5.3% | 3.4% | 2.4% | 0.06% |
| Aug 2026 | 31.5% | 21% | 17.3% | 20.1% | 4.2% | 3.4% | 2.3% | 0.06% |
| Sep 2026 | 32.6% | 21.7% | 17.8% | 17.1% | 4.4% | 4% | 2.4% | 0.06% |
How has the Baker Tilly and Deloitte comparison changed over the last 12 months?
3 findings
- Deloitte was ahead of Baker Tilly in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Baker Tilly’s share of searches among accounting firms worldwide held steady at 2.4%, and its estimated monthly branded searches held steady at 135K.
- Across the 12 months ending September 2026, Deloitte’s share of searches among accounting firms worldwide moved from 32.3% to 32.6%, and its estimated monthly branded searches held steady at 1.8M.
How did search popularity change for accounting firms worldwide in September 2026?
1 change
In September 2026, Deloitte gained share of searches among accounting firms worldwide, from 31.5% to 32.6%.
How are branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using Baker Tilly’s and Deloitte’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Baker Tilly
1 branded search term
- baker tilly
Deloitte
1 branded search term
- deloitte
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