B2B International vs Touchstone Research:Which is more popular?
In September 2026, B2B International had more branded searches than Touchstone Research among market research companies worldwide. B2B International had about 720 branded searches, while Touchstone Research had 260. B2B International made up 0.07% of all market research company searches we track, and Touchstone Research accounted for 0.03%. When we asked ChatGPT and Google AI Overviews about market research companies, B2B International and Touchstone Research each appeared in two of the five answers. Touchstone Research was mentioned before B2B International in two out of three answers that named either.
Who do people search for more?
B2B International, about 3 searches for every 1 for Touchstone Research
Who does AI mention more?
Both were mentioned in 2 of 5 answers.
Who does AI recommend more?
Touchstone Research, named ahead of B2B International in 2 of 3 answers
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Top market research companies in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, B2B International was mentioned in two out of five: not in any of the three ChatGPT answers, but in both Google AI Overviews. Touchstone Research was mentioned in two out of five: in one of the three ChatGPT answers and in one of the two Google AI Overviews. Touchstone Research was listed before B2B International in two out of three answers that named either.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Ipsos1st
Kantar2nd
Nielsen3rd
NielsenIQ4th
Forrester Research5th
Circana6th
YouGov7th- Touchstone Research8th
Mintel9th- B2B International10th
- +3 more
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Ipsos5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- NielsenIQ3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Kantar3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Forrester Research3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- YouGov2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Circana2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Nielsen2 of 5Named in 0 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- B2B International2 of 5Named in 0 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Touchstone Research2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Euromonitor1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about market research companies
5 answers
Asked ChatGPT
“Which market research company should I hire?”
Asked ChatGPT
“What are the best market research companies?”
Asked ChatGPT
“What's the best market research company for consumer insights?”
Searched Google, AI Overview
“market research companies”
Searched Google, AI Overview
“market research firm”
Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.
Is B2B International or Touchstone Research more popular in search?
This chart shows how often people search Google for B2B International and Touchstone Research by name. Each line represents a brand's share of searches for all 13 market research companies we track, month by month, from English-language searches worldwide.
Share of searches by month for B2B International, Touchstone Research. The figures are in the table below the chart.
View monthly share of searches table
| Month | Ipsos | YouGov | NielsenIQ | GfK | Kantar | Circana | Euromonitor | Mintel | Verian | Nielsen | Forrester Research | B2B International | Touchstone Research |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 25.8% | 21.1% | 19.1% | 9.4% | 11.6% | 2.8% | 2.8% | 4.2% | 1.3% | 1% | 0.57% | 0.08% | 0.03% |
| Nov 2025 | 19.7% | 24.1% | 22.3% | 10.8% | 10.8% | 2.7% | 3.2% | 3.2% | 1.2% | 1.4% | 0.43% | 0.09% | 0.03% |
| Dec 2025 | 22.1% | 22.1% | 24.6% | 10% | 10% | 3% | 2.4% | 3% | 1.1% | 1.1% | 0.48% | 0.08% | 0.02% |
| Jan 2026 | 19.8% | 24.2% | 26.4% | 8.9% | 8.9% | 2.7% | 2.7% | 3.3% | 1.2% | 1.5% | 0.43% | 0.09% | 0.03% |
| Feb 2026 | 21.5% | 21.5% | 24.4% | 9.7% | 9.7% | 2.9% | 2.9% | 4.3% | 1.1% | 1.3% | 0.58% | 0.09% | 0.04% |
| Mar 2026 | 22.8% | 22.8% | 21.2% | 10.2% | 10.2% | 3.1% | 3.1% | 3.8% | 1.4% | 0.92% | 0.5% | 0.08% | 0.04% |
| Apr 2026 | 27.4% | 22.4% | 20.8% | 8.2% | 10% | 2.5% | 2.5% | 3.7% | 1.1% | 0.9% | 0.4% | 0.07% | 0.04% |
| May 2026 | 24.2% | 24.2% | 22.5% | 7.3% | 10.8% | 2.7% | 2.2% | 3.3% | 1.2% | 1.2% | 0.35% | 0.07% | 0.03% |
| Jun 2026 | 30.4% | 20.3% | 23.1% | 6.1% | 9.2% | 2.7% | 2.2% | 2.7% | 1.2% | 1.5% | 0.36% | 0.07% | 0.02% |
| Jul 2026 | 21.8% | 26.7% | 24.7% | 6.6% | 9.8% | 2.9% | 2% | 2.4% | 1.1% | 1.6% | 0.39% | 0.08% | 0.03% |
| Aug 2026 | 26% | 21.3% | 24.1% | 7.8% | 9.6% | 2.9% | 2.3% | 2.3% | 1.3% | 1.9% | 0.38% | 0.08% | 0.03% |
| Sep 2026 | 24.1% | 24.1% | 22.4% | 8.9% | 8.9% | 3.2% | 2.7% | 2.7% | 1.5% | 1.2% | 0.35% | 0.07% | 0.03% |
How has the B2B International and Touchstone Research comparison changed over the last 12 months?
3 findings
- B2B International was ahead of Touchstone Research in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, B2B International’s share of searches among market research companies worldwide moved from 0.08% to 0.07%, and its estimated monthly branded searches moved from 880 to 720.
- Across the 12 months ending September 2026, Touchstone Research’s share of searches among market research companies worldwide held steady at 0.03%, and its estimated monthly branded searches moved from 320 to 260.
How did search popularity change for market research companies worldwide in September 2026?
2 changes
Estimated monthly branded searches for Touchstone Research worldwide fell 18.8% over 12 measured months, from 320 to 260 in September 2026.
Estimated monthly branded searches for B2B International worldwide fell 18.2% over 12 measured months, from 880 to 720 in September 2026.
How are branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using B2B International’s and Touchstone Research’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
B2B International
1 branded search term
- b2b international
Touchstone Research
1 branded search term
- touchstone research
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