Brandwave

Azure Bicep vs Puppet:Which is more popular?

In September 2026, Azure Bicep had more branded searches than Puppet among infrastructure as code tools worldwide. Azure Bicep had about 3,600 branded searches, while Puppet had 320. Azure Bicep made up 0.75% of all infrastructure as code tool searches we track, and Puppet accounted for 0.07%. When we asked ChatGPT and Google AI Overviews about infrastructure as code tools, Azure Bicep and Puppet each appeared in two of the five answers. Azure Bicep and Puppet were each mentioned first in two of the four answers that named either.

Among infrastructure as code tools worldwide in September 2026

Who do people search for more?

Azure Bicep, about 11 searches for every 1 for Puppet

Azure Bicep 3.6K searchesPuppet 320 searches

Who does AI mention more?

Both were mentioned in 2 of 5 answers.

Azure Bicep in 2 of 5Puppet in 2 of 5

Who does AI recommend more?

Each is named first in 2 of 4 answers.

Azure Bicep first in 2Puppet first in 2

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Top infrastructure as code tools in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Azure Bicep was mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. Puppet was mentioned in two out of five: not in any of the three ChatGPT answers, but in both Google AI Overviews. Azure Bicep and Puppet were each listed first in two of the four answers that named either.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. OpenTofu1st
  2. Terraform2nd
  3. Pulumi3rd
  4. AWS CloudFormation4th
  5. AWS CDK5th
  6. Ansible6th
  7. Crossplane7th
  8. Azure Bicep8th
  9. Puppet9th
  10. Chef10th

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Terraform5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • AWS CloudFormation5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • OpenTofu5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Pulumi5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Ansible4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • AWS CDK4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Crossplane2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Azure Bicep2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Chef2 of 5Named in 0 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Puppet2 of 5Named in 0 of 3 ChatGPT answersNamed in 2 of 2 Google answers

See every answer about infrastructure as code tools

5 answers

Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.

Is Azure Bicep or Puppet more popular in search?

This chart shows how often people search Google for Azure Bicep and Puppet by name. Each line represents a brand's share of searches for all ten infrastructure as code tools we track, month by month, from English-language searches worldwide.

Azure Bicep and Puppet among infrastructure as code tools worldwide, by month

Share of searches by month for Azure Bicep, Puppet. The figures are in the table below the chart.

View monthly share of searches table
MonthTerraformAnsibleAWS CloudFormationOpenTofuPulumiAWS CDKCrossplaneAzure BicepChefPuppet
Oct 202551.2%28.1%7.1%3.1%4.6%3.1%2.1%0.61%0.1%0.1%
Nov 202548.7%26.7%8.3%3.6%5.4%3.6%2.9%0.57%0.17%0.14%
Dec 202550.1%27.5%7%3.7%5.5%3%2.5%0.49%0.12%0.12%
Jan 202649.3%27%7.8%3.6%5.4%3.6%2.4%0.58%0.1%0.1%
Feb 202649.5%27.2%7.9%3.6%5.5%3%2.4%0.72%0.12%0.08%
Mar 202650.8%27.9%6.6%3.7%4.6%3.1%2.5%0.61%0.1%0.08%
Apr 202649.5%27.2%7.9%3.6%5.5%3%2.4%0.72%0.08%0.08%
May 202650.3%27.6%7.6%3.7%4.5%3%2.5%0.59%0.08%0.08%
Jun 202650.4%27.7%6.6%4.5%4.5%3%2.5%0.59%0.05%0.08%
Jul 202653.5%23.9%7%4.8%4.8%2.6%2.6%0.63%0.06%0.07%
Aug 202648.9%26.8%7.8%5.4%4.4%2.9%2.9%0.71%0.08%0.08%
Sep 202651.1%28%6.7%4.6%3.8%2.5%2.5%0.75%0.07%0.07%

How has the Azure Bicep and Puppet comparison changed over the last 12 months?

3 findings

How did search popularity change for infrastructure as code tools worldwide in September 2026?

1 change

  1. Estimated monthly branded searches for Puppet worldwide fell 45.8% over 12 measured months, from 590 to 320 in September 2026.

How are branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using Azure Bicep’s and Puppet’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Azure Bicep

1 branded search term

  • azure bicep

Puppet

1 branded search term

  • puppet devops

How the Brand Demand Index is measured

Other head-to-heads among infrastructure as code tools

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