Azazie vs Grace Loves Lace:Which is searched more?
In September 2026, Azazie had more branded searches than Grace Loves Lace among wedding dress brands worldwide. Azazie had about 1 million branded searches, while Grace Loves Lace had 33,100. Azazie made up 60.2% of all wedding dress brand searches we track, and Grace Loves Lace accounted for 2%. These are worldwide searches for English-language branded terms.
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Is Azazie or Grace Loves Lace more popular in search?
Compare the wedding dress brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of searches by month for Azazie, Grace Loves Lace. The figures are in the table below the chart.
View monthly share of searches table
| Month | Azazie | David's Bridal | Pronovias | Grace Loves Lace | Made With Love | Maggie Sottero | Watters |
|---|---|---|---|---|---|---|---|
| Oct 2025 | 55.8% | 20.4% | 13.7% | 3.4% | 2.7% | 1.8% | 2.3% |
| Nov 2025 | 57.4% | 21% | 11.5% | 3.5% | 2.8% | 1.9% | 1.9% |
| Dec 2025 | 61.4% | 18.4% | 10.1% | 3% | 3% | 2% | 2% |
| Jan 2026 | 68.5% | 16.9% | 7.6% | 2.8% | 1.5% | 1.5% | 1.2% |
| Feb 2026 | 65% | 24% | 5.9% | 1.8% | 1.4% | 0.96% | 0.96% |
| Mar 2026 | 61.5% | 27.7% | 5.5% | 1.7% | 1.4% | 1.1% | 1.1% |
| Apr 2026 | 60.6% | 27.3% | 5.5% | 1.6% | 3% | 0.9% | 1.1% |
| May 2026 | 67.5% | 20.3% | 6.1% | 1.8% | 1.8% | 1.2% | 1.2% |
| Jun 2026 | 67.8% | 20.5% | 6.1% | 1.8% | 1.5% | 1.2% | 1% |
| Jul 2026 | 64.1% | 23.6% | 5.8% | 2.1% | 1.7% | 1.4% | 1.2% |
| Aug 2026 | 68.4% | 20.6% | 5.1% | 1.9% | 1.5% | 1.2% | 1.2% |
| Sep 2026 | 60.2% | 27.1% | 6.6% | 2% | 1.6% | 1.3% | 1.1% |
How has the Azazie and Grace Loves Lace comparison changed over the last 12 months?
3 findings
- Azazie was ahead of Grace Loves Lace in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Azazie’s share of searches among wedding dress brands worldwide moved from 55.8% to 60.2%, and its estimated monthly branded searches moved from 550K to 1M.
- Across the 12 months ending September 2026, Grace Loves Lace’s share of searches among wedding dress brands worldwide moved from 3.4% to 2%, and its estimated monthly branded searches held steady at 33.1K.
How did search popularity change for wedding dress brands worldwide in September 2026?
1 change
In September 2026, Azazie lost share of searches among wedding dress brands worldwide, from 68.4% to 60.2%.
How are branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using Azazie’s and Grace Loves Lace’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Azazie
1 branded search term
- azazie
Grace Loves Lace
1 branded search term
- grace loves lace
Other head-to-heads among wedding dress brands
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