Axus vs Umapped:Which is more popular?
In September 2026, Axus had more branded searches than Umapped among travel agent software worldwide. Axus had about 3,600 branded searches, while Umapped had 140. Axus made up 4.2% of all travel agent software searches we track, and Umapped accounted for 0.16%. When we asked ChatGPT and Google AI Overviews about travel agent software, Axus appeared in two of the five answers and Umapped in none.
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Top travel agent software in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Axus was mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. Umapped did not appear in any of the five answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
Travefy5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
TravelJoy5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Tern5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
WeTravel4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Axus2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Umapped0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about travel agent software
5 answers
Asked ChatGPT
“Which travel agent software should I use?”
Asked ChatGPT
“What are the best software tools for travel advisors?”
Asked ChatGPT
“What's the best travel agent software for building client itineraries?”
Searched Google, AI Overview
“travel agent software”
Searched Google, AI Overview
“travel agency software”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in the United States on October 22, 2026.
Is Axus or Umapped more popular in search?
This chart shows how often people search Google for Axus and Umapped by name. Each line represents a brand's share of searches for all six travel agent software we track, month by month, from English-language searches worldwide.
Share of searches by month for Axus, Umapped. The figures are in the table below the chart.
View monthly share of searches table
| Month | WeTravel | Travefy | TravelJoy | Tern | Axus | Umapped |
|---|---|---|---|---|---|---|
| Oct 2025 | 38.9% | 31.8% | 21.2% | 4.2% | 3.4% | 0.46% |
| Nov 2025 | 39.5% | 32.4% | 21.6% | 3.5% | 2.8% | 0.31% |
| Dec 2025 | 43.5% | 29% | 19.4% | 4.7% | 3% | 0.34% |
| Jan 2026 | 37.3% | 30.6% | 25% | 4.1% | 2.7% | 0.29% |
| Feb 2026 | 41.8% | 28.1% | 22.9% | 4.6% | 2.4% | 0.27% |
| Mar 2026 | 38.9% | 31.9% | 21.3% | 4.2% | 3.4% | 0.25% |
| Apr 2026 | 34.3% | 34.3% | 22.9% | 4.6% | 3.7% | 0.27% |
| May 2026 | 40.5% | 33.2% | 18.1% | 4.4% | 3.5% | 0.26% |
| Jun 2026 | 35.5% | 35.5% | 19.4% | 5.8% | 3.8% | 0.18% |
| Jul 2026 | 37.9% | 31% | 20.7% | 6.1% | 4.1% | 0.24% |
| Aug 2026 | 39.7% | 32.5% | 17.7% | 6.5% | 3.5% | 0.2% |
| Sep 2026 | 38.8% | 31.8% | 17.3% | 7.7% | 4.2% | 0.16% |
How has the Axus and Umapped comparison changed over the last 12 months?
3 findings
- Axus was ahead of Umapped in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Axus’ share of searches among travel agent software worldwide moved from 3.4% to 4.2%, and its estimated monthly branded searches moved from 2.4K to 3.6K.
- Across the 12 months ending September 2026, Umapped’s share of searches among travel agent software worldwide moved from 0.46% to 0.16%, and its estimated monthly branded searches moved from 320 to 140.
How did search popularity change for travel agent software worldwide in September 2026?
2 changes
In September 2026, Axus gained share of searches among travel agent software worldwide, from 3.5% to 4.2%.
Estimated monthly branded searches for Umapped worldwide fell 56.3% over 12 measured months, from 320 to 140 in September 2026.
How are branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using Axus’ and Umapped’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
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