Brandwave

Axure vs UXPin:Which is more popular?

In September 2026, Axure had more branded searches than UXPin among prototyping tools worldwide. Axure had about 12,100 branded searches, while UXPin had 2,400. Axure made up 0.23% of all prototyping tool searches we track, and UXPin accounted for 0.05%. When we asked ChatGPT and Google AI Overviews about prototyping tools, Axure appeared in all five answers and UXPin in three. Axure was mentioned before UXPin in every answer.

Among prototyping tools worldwide in September 2026

Who do people search for more?

Axure, about 5 searches for every 1 for UXPin

Axure 12.1K searchesUXPin 2.4K searches

Who does AI mention more?

Axure, mentioned in every answer we collected

Axure in 5 of 5UXPin in 3 of 5

Who does AI recommend more?

Axure, named ahead of UXPin in every answer

Axure first in 5UXPin never first

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Top prototyping tools in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Axure appeared in all five answers. UXPin was mentioned in three out of five: in two of the three ChatGPT answers and in one of the two Google AI Overviews. Axure was listed before UXPin in every answer.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Figma1st
  2. ProtoPie2nd
  3. Axure3rd
  4. Framer4th
  5. Proto.io5th
  6. Balsamiq6th
  7. Sketch7th
  8. UXPin8th
  9. InVision–
  10. Marvel–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Figma5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Axure5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • ProtoPie4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Framer3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Balsamiq3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Sketch3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • UXPin3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Proto.io2 of 5Named in 0 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • InVision0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Marvel0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about prototyping tools

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 19, 2026.

Is Axure or UXPin more popular in search?

This chart shows how often people search Google for Axure and UXPin by name. Each line represents a brand's share of searches for all ten prototyping tools we track, month by month, from English-language searches worldwide.

Axure and UXPin among prototyping tools worldwide, by month

Share of searches by month for Axure, UXPin. The figures are in the table below the chart.

View monthly share of searches table
MonthFigmaInVisionFramerBalsamiqSketchAxureProtoPieMarvelProto.ioUXPin
Oct 202595.2%0.77%1.4%1.2%0.51%0.35%0.23%0.19%0.06%0.08%
Nov 202595.7%0.63%1.5%0.95%0.52%0.28%0.23%0.15%0.06%0.07%
Dec 202595.4%0.63%1.7%0.94%0.52%0.28%0.28%0.13%0.05%0.07%
Jan 202695.1%0.77%1.8%0.94%0.52%0.34%0.28%0.1%0.05%0.08%
Feb 202695.5%0.63%1.8%0.94%0.42%0.28%0.28%0.08%0.04%0.08%
Mar 202695.8%0.52%1.5%0.95%0.42%0.28%0.28%0.08%0.03%0.07%
Apr 202696.3%0.43%1.3%0.95%0.35%0.23%0.23%0.08%0.03%0.06%
May 202696.5%0.43%1.3%0.78%0.35%0.23%0.19%0.07%0.03%0.09%
Jun 202695.9%0.63%1.4%0.78%0.52%0.28%0.19%0.19%0.02%0.13%
Jul 202696.5%0.52%1.4%0.64%0.35%0.23%0.16%0.07%0.04%0.06%
Aug 202695.5%0.77%1.5%0.77%0.63%0.28%0.19%0.23%0.04%0.13%
Sep 202695.6%1.4%1.2%0.77%0.42%0.23%0.15%0.08%0.06%0.05%

How has the Axure and UXPin comparison changed over the last 12 months?

3 findings
  • Axure was ahead of UXPin in every measured month of the 12 months ending September 2026.
  • Across the 12 months ending September 2026, Axure’s share of searches among prototyping tools worldwide moved from 0.35% to 0.23%, and its estimated monthly branded searches moved from 22.2K to 12.1K.
  • Across the 12 months ending September 2026, UXPin’s share of searches among prototyping tools worldwide moved from 0.08% to 0.05%, and its estimated monthly branded searches moved from 5.4K to 2.4K.

How did search popularity change for prototyping tools worldwide in September 2026?

2 changes

  1. In September 2026, UXPin fell from 9th to 10th among prototyping tools worldwide.

  2. Estimated monthly branded searches for Axure worldwide fell 45.5% over 12 measured months, from 22.2K to 12.1K in September 2026.

How are branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using Axure’s and UXPin’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Axure

1 branded search term

  • axure

UXPin

1 branded search term

  • uxpin

How the Brand Demand Index is measured

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