AWS Secrets Manager vs Doppler:Which is searched more?
In September 2026, Doppler had more branded searches than AWS Secrets Manager among secrets management platforms worldwide. Doppler had about 369,000 branded searches, while AWS Secrets Manager had 14,800. Doppler made up 28.7% of all secrets management platform searches we track, and AWS Secrets Manager accounted for 1.2%. These are worldwide searches for English-language branded terms.
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Is AWS Secrets Manager or Doppler more popular in search?
Compare the platforms teams use to store and rotate secrets. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of searches by month for Doppler, AWS Secrets Manager. The figures are in the table below the chart.
View monthly share of searches table
| Month | 1Password | Doppler | Vault | Infisical | AWS Secrets Manager | Akeyless | Google Cloud Secret Manager |
|---|---|---|---|---|---|---|---|
| Oct 2025 | 55.3% | 36.8% | 4.2% | 1.2% | 1.8% | 0.29% | 0.44% |
| Nov 2025 | 59.7% | 32.5% | 3.7% | 1.3% | 2% | 0.31% | 0.47% |
| Dec 2025 | 60% | 32.8% | 3.7% | 1.3% | 1.6% | 0.26% | 0.39% |
| Jan 2026 | 64.4% | 28.7% | 3.3% | 1.4% | 1.7% | 0.28% | 0.23% |
| Feb 2026 | 59.5% | 32.4% | 3.7% | 1.9% | 1.9% | 0.31% | 0.26% |
| Mar 2026 | 59.4% | 32.4% | 3.7% | 1.9% | 1.9% | 0.32% | 0.25% |
| Apr 2026 | 59.4% | 32.4% | 3.7% | 2.4% | 1.6% | 0.32% | 0.21% |
| May 2026 | 59.9% | 32.7% | 3% | 2.4% | 1.6% | 0.32% | 0.17% |
| Jun 2026 | 63.5% | 28.3% | 3.5% | 2.5% | 1.7% | 0.34% | 0.18% |
| Jul 2026 | 34.2% | 61.5% | 1.7% | 1.4% | 0.91% | 0.18% | 0.1% |
| Aug 2026 | 59.9% | 32.7% | 3% | 2.4% | 1.6% | 0.26% | 0.21% |
| Sep 2026 | 64.4% | 28.7% | 3.2% | 2.1% | 1.2% | 0.23% | 0.15% |
How has the AWS Secrets Manager and Doppler comparison changed over the last 12 months?
3 findings
- Doppler was ahead of AWS Secrets Manager in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, AWS Secrets Manager’s share of searches among secrets management platforms worldwide moved from 1.8% to 1.2%, and its estimated monthly branded searches moved from 18.1K to 14.8K.
- Across the 12 months ending September 2026, Doppler’s share of searches among secrets management platforms worldwide moved from 36.8% to 28.7%, and its estimated monthly branded searches held steady at 369K.
How did search popularity change for secrets management platforms worldwide in September 2026?
2 changes
In September 2026, Doppler lost share of searches among secrets management platforms worldwide, from 32.7% to 28.7%.
Estimated monthly branded searches for AWS Secrets Manager worldwide fell 18.2% over 12 measured months, from 18.1K to 14.8K in September 2026.
How are branded searches counted?
3 search terms
Brandwave collects information about searches that people make online using AWS Secrets Manager’s and Doppler’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
AWS Secrets Manager
1 branded search term
- aws secrets manager
Doppler
2 branded search terms
- doppler
- doppler secrets
Other head-to-heads among secrets management platforms
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