Brandwave

AWS Entity Resolution vs FullContact:Which is more popular?

In September 2026, FullContact had more branded searches than AWS Entity Resolution among identity resolution platforms worldwide. FullContact had about 18,100 branded searches, while AWS Entity Resolution had 720. FullContact made up 3.2% of all identity resolution platform searches we track, and AWS Entity Resolution accounted for 0.13%. When we asked ChatGPT and Google AI Overviews about identity resolution platforms, AWS Entity Resolution and FullContact each appeared in two of the five answers. AWS Entity Resolution was mentioned before FullContact in two out of three answers that named either.

Among identity resolution platforms worldwide in September 2026

Who do people search for more?

FullContact, about 25 searches for every 1 for AWS Entity Resolution

FullContact 18.1K searchesAWS Entity Resolution 720 searches

Who does AI mention more?

Both were mentioned in 2 of 5 answers.

AWS Entity Resolution in 2 of 5FullContact in 2 of 5

Who does AI recommend more?

AWS Entity Resolution, named ahead of FullContact in 2 of 3 answers

AWS Entity Resolution first in 2FullContact first in 1

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Top identity resolution platforms in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, AWS Entity Resolution was mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. FullContact was mentioned in two out of five: in one of the three ChatGPT answers and in one of the two Google AI Overviews. AWS Entity Resolution was listed before FullContact in two out of three answers that named either.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. LiveRamp1st
  2. Amperity2nd
  3. Reltio3rd
  4. Informatica4th
  5. Senzing5th
  6. AWS Entity Resolution6th
  7. FullContact7th
  8. Throtle–
  9. Neustar–
  10. Infutor–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • LiveRamp5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Senzing4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Amperity3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Informatica2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • FullContact2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Reltio2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • AWS Entity Resolution2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Throtle0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Neustar0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Infutor0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about identity resolution platforms

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.

Is AWS Entity Resolution or FullContact more popular in search?

This chart shows how often people search Google for AWS Entity Resolution and FullContact by name. Each line represents a brand's share of searches for all ten identity resolution platforms we track, month by month, from English-language searches worldwide.

AWS Entity Resolution and FullContact among identity resolution platforms worldwide, by month

Share of searches by month for FullContact, AWS Entity Resolution. The figures are in the table below the chart.

View monthly share of searches table
MonthInformaticaThrotleFullContactLiveRampNeustarReltioAmperitySenzingAWS Entity ResolutionInfutor
Oct 202566.1%24.2%2.7%2.7%2.2%1.2%0.65%0.15%0.13%0.05%
Nov 202562.1%27.9%3.1%2.5%2%1.4%0.74%0.15%0.12%0.04%
Dec 202554.7%24.5%2.7%13.4%2.2%1.5%0.65%0.16%0.11%0.03%
Jan 202654.7%29.9%2.2%9%1.8%1.5%0.65%0.13%0.11%0.03%
Feb 202665.3%24%2.6%3.2%2.1%1.8%0.64%0.18%0.13%0.05%
Mar 202664.8%23.7%2.1%2.6%1.7%3.9%0.63%0.14%0.13%0.19%
Apr 202664.3%23.6%3.2%3.2%2.1%2.6%0.63%0.17%0.15%0.06%
May 202661.1%22.4%2.5%8.2%2.5%2.5%0.48%0.17%0.17%0.04%
Jun 202659.8%26.8%3%4.4%2.9%2%0.72%0.2%0.14%0.05%
Jul 202660.4%27.1%2.4%3.6%3%2.4%0.58%0.2%0.2%0.04%
Aug 202660.5%27.1%3%3%3%2.4%0.58%0.2%0.12%0.04%
Sep 202664.7%23.8%3.2%2.6%2.6%2.1%0.63%0.18%0.13%0.05%

How has the AWS Entity Resolution and FullContact comparison changed over the last 12 months?

3 findings

How did search popularity change for identity resolution platforms worldwide in September 2026?

1 change

  1. Estimated monthly branded searches for AWS Entity Resolution worldwide fell 18.2% over 12 measured months, from 880 to 720 in September 2026.

How are branded searches counted?

3 search terms

Brandwave collects information about searches that people make online using AWS Entity Resolution’s and FullContact’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

AWS Entity Resolution

1 branded search term

  • aws entity resolution

FullContact

2 branded search terms

  • fullcontact
  • fullcontact com

How the Brand Demand Index is measured

Other head-to-heads among identity resolution platforms

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