Aviko vs Birds Eye:Which is more popular by branded search?
In August 2026, Aviko had more branded searches than Birds Eye among frozen vegetable brands worldwide. Aviko was estimated to have 12.1K branded searches compared to Birds Eye’s 2.4K, and held a 0.9% Share of Search versus Birds Eye’s 0.18%. These are worldwide searches for English-language branded terms.
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Which is more popular in search, Aviko or Birds Eye?
Compare the frozen vegetable brands people search for. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Aviko, Birds Eye. The figures are in the table below the chart.
View monthly share of search table
| Month | Pinguin | McCain | Aviko | Birds Eye | Green Giant | Arctic Gardens |
|---|---|---|---|---|---|---|
| Oct 2025 | 93.4% | 5.6% | 0.75% | 0.08% | 0.07% | 0.07% |
| Nov 2025 | 93.5% | 5.6% | 0.62% | 0.07% | 0.1% | 0.07% |
| Dec 2025 | 95.4% | 3.8% | 0.63% | 0.06% | 0.05% | 0.06% |
| Jan 2026 | 95.6% | 3.9% | 0.42% | 0.05% | 0.04% | 0.05% |
| Feb 2026 | 93.5% | 5.6% | 0.62% | 0.08% | 0.07% | 0.07% |
| Mar 2026 | 94.5% | 4.7% | 0.62% | 0.07% | 0.06% | 0.06% |
| Apr 2026 | 96.9% | 2.6% | 0.35% | 0.05% | 0.04% | 0.03% |
| May 2026 | 90.7% | 8.2% | 0.89% | 0.11% | 0.1% | 0.08% |
| Jun 2026 | 90.3% | 8.1% | 1.1% | 0.14% | 0.18% | 0.1% |
| Jul 2026 | 90.5% | 8.2% | 0.9% | 0.14% | 0.18% | 0.1% |
| Aug 2026 | 90.5% | 8.2% | 0.9% | 0.18% | 0.14% | 0.12% |
| Sep 2026 | — | — | — | — | — | — |
How has the Aviko and Birds Eye comparison changed over the last 12 months?
3 findings
- Aviko was ahead of Birds Eye in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Aviko’s estimated Share of Search among frozen vegetable brands worldwide moved from 0.75% to 0.9%, and its estimated monthly branded searches moved from 18.1K to 12.1K.
- Across the 11 months ending August 2026, Birds Eye’s estimated Share of Search among frozen vegetable brands worldwide moved from 0.08% to 0.18%, and its estimated monthly branded searches moved from 1.9K to 2.4K.
How did search popularity change for frozen vegetable brands worldwide in August 2026?
2 changes
In August 2026, Birds Eye rose from 5th to 4th among frozen vegetable brands worldwide.
Estimated monthly branded searches for Aviko worldwide fell 33.1% over 11 measured months, from 18.1K to 12.1K in August 2026.
How each brand is measured
Brandwave collects information about searches that people make online using Aviko’s and Birds Eye’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.