Brandwave

Automox vs HCL BigFix:Which is more popular?

In September 2026, Automox had more branded searches than HCL BigFix among patch management software worldwide. Automox had about 8,100 branded searches, while HCL BigFix had 7,000. Automox made up 2.8% of all patch management software searches we track, and HCL BigFix accounted for 2.4%. When we asked ChatGPT and Google AI Overviews about patch management software, Automox appeared in all five answers and HCL BigFix in two. Automox was mentioned before HCL BigFix in every answer.

Among patch management software worldwide in September 2026

Who do people search for more?

Automox, about 16% more searches than HCL BigFix

Automox 8.1K searchesHCL BigFix 7K searches

Who does AI mention more?

Automox, mentioned in every answer we collected

Automox in 5 of 5HCL BigFix in 2 of 5

Who does AI recommend more?

Automox, named ahead of HCL BigFix in every answer

Automox first in 5HCL BigFix never first

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Top patch management software in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Automox appeared in all five answers. HCL BigFix was mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. Automox was listed before HCL BigFix in every answer.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. NinjaOne1st
  2. ManageEngine2nd
  3. Action13rd
  4. Automox4th
  5. Microsoft Intune5th
  6. HCL BigFix6th
  7. Ivanti7th

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • NinjaOne5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • ManageEngine5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Automox5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Microsoft Intune4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Action14 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • HCL BigFix2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Ivanti1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about patch management software

5 answers

Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.

Is Automox or HCL BigFix more popular in search?

This chart shows how often people search Google for Automox and HCL BigFix by name. Each line represents a brand's share of searches for all seven patch management software we track, month by month, from English-language searches worldwide.

Automox and HCL BigFix among patch management software worldwide, by month

Share of searches by month for Automox, HCL BigFix. The figures are in the table below the chart.

View monthly share of searches table
MonthMicrosoft IntuneNinjaOneManageEngineAction1IvantiAutomoxHCL BigFix
Oct 202528.2%18.9%20.9%8.4%18.9%2.5%2.2%
Nov 202527.5%18.4%20.8%10.1%18.4%2.4%2.5%
Dec 202529.2%16%22.2%8.8%19.6%2.1%2.1%
Jan 202629.1%23.8%18.1%8.7%15.9%2.1%2.2%
Feb 202625.4%20.7%19.2%9.3%20.7%2.3%2.4%
Mar 202629.2%19.5%22.1%8.7%16%2.1%2.3%
Apr 202630.4%20.3%19.4%9.1%16.6%2.2%1.9%
May 202625.6%20.9%20.6%11.5%17.1%2.3%2%
Jun 202625.9%21.2%19.6%11.6%17.3%2.3%2%
Jul 202626.6%21.8%20.2%11.9%14.6%2.4%2.5%
Aug 202626.7%21.9%20.3%12%14.6%2.4%2.2%
Sep 202625.8%21.1%19.6%14.1%14.1%2.8%2.4%

How has the Automox and HCL BigFix comparison changed over the last 12 months?

3 findings
  • The lead changed hands 4 times in the 12 months ending September 2026: HCL BigFix took it in November 2025, Automox took it in April 2026, HCL BigFix took it in July 2026, Automox took it in August 2026.
  • Across the 12 months ending September 2026, Automox’s share of searches among patch management software worldwide moved from 2.5% to 2.8%, and its estimated monthly branded searches held steady at 8.1K.
  • Across the 12 months ending September 2026, HCL BigFix’s share of searches among patch management software worldwide moved from 2.2% to 2.4%, and its estimated monthly branded searches held steady at 7K.

How did search popularity change for patch management software worldwide in September 2026?

1 change
  1. Automox’s share of searches among patch management software worldwide has gained ground for 3 months in a row, from 2.3% to 2.8% in September 2026.

How are branded searches counted?

3 search terms

Brandwave collects information about searches that people make online using Automox’s and HCL BigFix’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Automox

1 branded search term

  • automox

HCL BigFix

2 branded search terms

  • bigfix
  • hcl bigfix

How the Brand Demand Index is measured

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