Aura Cacia vs Mountain Rose Herbs:Which is more popular?
In September 2026, Mountain Rose Herbs had more branded searches than Aura Cacia among essential oil brands worldwide. Mountain Rose Herbs had about 49,500 branded searches, while Aura Cacia had 3,600. Mountain Rose Herbs made up 3.6% of all essential oil brand searches we track, and Aura Cacia accounted for 0.26%. When we asked ChatGPT and Google AI Overviews about essential oil brands, Aura Cacia appeared in all five answers and Mountain Rose Herbs in three. Aura Cacia was mentioned before Mountain Rose Herbs in four out of five answers.
Who do people search for more?
Mountain Rose Herbs, about 14 searches for every 1 for Aura Cacia
Who does AI mention more?
Aura Cacia, mentioned in every answer we collected
Who does AI recommend more?
Aura Cacia, named ahead of Mountain Rose Herbs in 4 of 5 answers
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Top essential oil brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Aura Cacia appeared in all five answers. Mountain Rose Herbs was mentioned in three out of five: in one of the three ChatGPT answers and in both Google AI Overviews. Aura Cacia was listed before Mountain Rose Herbs in four out of five answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
Plant Therapy5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers- Aura Cacia5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Edens Garden3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Now Foods3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers- Mountain Rose Herbs3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Rocky Mountain Oils3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
doTERRA2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Young Living1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Tisserand0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about essential oil brands
5 answers
Asked ChatGPT
“Which essential oil brand should I buy?”
Asked ChatGPT
“What are the best essential oil brands?”
Asked ChatGPT
“What's the best essential oil brand for everyday wellness?”
Searched Google, AI Overview
“essential oil brands”
Searched Google, AI Overview
“pure essential oils”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in the United States on October 20, 2026.
Is Aura Cacia or Mountain Rose Herbs more popular in search?
This chart shows how often people search Google for Aura Cacia and Mountain Rose Herbs by name. Each line represents a brand's share of searches for all nine essential oil brands we track, month by month, from English-language searches worldwide.
Share of searches by month for Mountain Rose Herbs, Aura Cacia. The figures are in the table below the chart.
View monthly share of searches table
| Month | doTERRA | Young Living | Edens Garden | Now Foods | Mountain Rose Herbs | Plant Therapy | Tisserand | Aura Cacia | Rocky Mountain Oils |
|---|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 55.5% | 20.4% | 13.7% | 4.1% | 3.4% | 1.5% | 0.82% | 0.24% | 0.37% |
| Nov 2025 | 45.2% | 20.4% | 24.9% | 3.3% | 3.3% | 1.5% | 0.67% | 0.24% | 0.45% |
| Dec 2025 | 48.4% | 21.6% | 17.7% | 4.3% | 4.3% | 1.9% | 0.87% | 0.32% | 0.48% |
| Jan 2026 | 47.4% | 25.9% | 14.2% | 5.2% | 4.3% | 1.6% | 0.85% | 0.31% | 0.38% |
| Feb 2026 | 45.2% | 20.2% | 24.7% | 4.1% | 3.3% | 1.2% | 0.66% | 0.24% | 0.3% |
| Mar 2026 | 44.8% | 20% | 24.5% | 4.9% | 3.3% | 1.2% | 0.8% | 0.24% | 0.29% |
| Apr 2026 | 37.6% | 20.6% | 30.8% | 5.1% | 3.4% | 1.2% | 0.83% | 0.25% | 0.25% |
| May 2026 | 42% | 18.8% | 28.1% | 4.6% | 3.8% | 1.4% | 0.92% | 0.27% | 0.22% |
| Jun 2026 | 48.7% | 21.8% | 17.8% | 5.4% | 3.6% | 1.6% | 0.72% | 0.26% | 0.21% |
| Jul 2026 | 50.2% | 22.4% | 15% | 5.5% | 3.7% | 1.7% | 0.9% | 0.33% | 0.27% |
| Aug 2026 | 48.5% | 21.7% | 17.7% | 5.3% | 3.6% | 2% | 0.71% | 0.32% | 0.21% |
| Sep 2026 | 49.1% | 22% | 17.9% | 4.4% | 3.6% | 1.6% | 0.88% | 0.26% | 0.21% |
How has the Aura Cacia and Mountain Rose Herbs comparison changed over the last 12 months?
3 findings
- Mountain Rose Herbs was ahead of Aura Cacia in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Aura Cacia’s share of searches among essential oil brands worldwide moved from 0.24% to 0.26%, and its estimated monthly branded searches moved from 4.4K to 3.6K.
- Across the 12 months ending September 2026, Mountain Rose Herbs’ share of searches among essential oil brands worldwide moved from 3.4% to 3.6%, and its estimated monthly branded searches moved from 60.5K to 49.5K.
How did search popularity change for essential oil brands worldwide in September 2026?
2 changes
Estimated monthly branded searches for Aura Cacia worldwide fell 18.2% over 12 measured months, from 4.4K to 3.6K in September 2026.
Estimated monthly branded searches for Mountain Rose Herbs worldwide fell 18.2% over 12 measured months, from 60.5K to 49.5K in September 2026.
How are branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using Aura Cacia’s and Mountain Rose Herbs’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Aura Cacia
1 branded search term
- aura cacia
Mountain Rose Herbs
1 branded search term
- mountain rose herbs
Other head-to-heads among essential oil brands
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