Aura Cacia vs doTERRA:Which is more popular by branded search?

Name: Aura Cacia vs doTERRA: Which is more popular by branded search?
Creator: Brandwave
License: https://creativecommons.org/licenses/by/4.0/

In August 2026, doTERRA had more branded searches than Aura Cacia among essential oil brands worldwide. doTERRA was estimated to have 673K branded searches compared to Aura Cacia’s 4.4K, and held a 61.8% Share of Search versus Aura Cacia’s 0.4%. These are worldwide searches for English-language branded terms.

Share of Search among essential oil brands worldwide in August 2026Which is more popular in search, Aura Cacia or doTERRA?

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Which is more popular in search, Aura Cacia or doTERRA?

Compare the essential oil brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Aura Cacia and doTERRA among essential oil brands worldwide, by month

Month	doTERRA	Young Living	Now Foods	Plant Therapy	Tisserand	Aura Cacia
Oct 2025	67.2%	24.7%	5%	1.8%	0.99%	0.3%
Nov 2025	63.4%	28.5%	4.7%	2.1%	0.94%	0.34%
Dec 2025	62.4%	27.9%	5.6%	2.5%	1.1%	0.41%
Jan 2026	58.3%	31.9%	6.4%	1.9%	1%	0.38%
Feb 2026	63.1%	28.2%	5.7%	1.7%	0.93%	0.34%
Mar 2026	62.2%	27.8%	6.8%	1.7%	1.1%	0.33%
Apr 2026	57.4%	31.4%	7.7%	1.9%	1.3%	0.38%
May 2026	61.8%	27.6%	6.8%	2%	1.4%	0.4%
Jun 2026	62.1%	27.8%	6.8%	2%	0.91%	0.33%
Jul 2026	61.9%	27.7%	6.8%	2%	1.1%	0.4%
Aug 2026	61.8%	27.6%	6.8%	2.5%	0.91%	0.4%
Sep 2026	—	—	—	—	—	—

How has the Aura Cacia and doTERRA comparison changed over the last 12 months?

3 findings

doTERRA was ahead of Aura Cacia in every measured month of the 11 months ending August 2026.
Across the 11 months ending August 2026, Aura Cacia’s estimated Share of Search among essential oil brands worldwide moved from 0.3% to 0.4%, and its estimated monthly branded searches held steady at 4.4K.
Across the 11 months ending August 2026, doTERRA’s estimated Share of Search among essential oil brands worldwide moved from 67.2% to 61.8%, and its estimated monthly branded searches moved from 1M to 673K.

How did search popularity change for essential oil brands worldwide in August 2026?

1 change

Estimated monthly branded searches for doTERRA worldwide fell 32.7% over 11 measured months, from 1M to 673K in August 2026.

How each brand is measured

Brandwave collects information about searches that people make online using Aura Cacia’s and doTERRA’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.