Audio Up vs Pacific Content:Which is more popular by branded search?
In August 2026, Audio Up had more branded searches than Pacific Content among podcast marketing agencies worldwide. Audio Up was estimated to have 480 branded searches compared to Pacific Content’s 50, and held a 3.8% Share of Search versus Pacific Content’s 0.4%. These are worldwide searches for English-language branded terms.
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Which is more popular in search, Audio Up or Pacific Content?
Compare the agencies brands hire for podcast advertising. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Audio Up, Pacific Content. The figures are in the table below the chart.
View monthly share of search table
| Month | Wondery | Lower Street | Audio Up | Pacific Content | Sonic Influencer Marketing |
|---|---|---|---|---|---|
| Oct 2025 | 77.2% | 18.9% | 3.5% | 0.38% | 0.03% |
| Nov 2025 | 73.2% | 21.8% | 4.4% | 0.54% | 0.05% |
| Dec 2025 | 72.9% | 21.8% | 4.9% | 0.34% | 0.05% |
| Jan 2026 | 73.2% | 21.9% | 4.3% | 0.54% | 0.05% |
| Feb 2026 | 64.7% | 28.9% | 5.7% | 0.59% | 0.07% |
| Mar 2026 | 56.3% | 38.1% | 5% | 0.51% | 0.06% |
| Apr 2026 | 65.2% | 29.4% | 4.7% | 0.59% | 0.11% |
| May 2026 | 60.6% | 33.3% | 5.4% | 0.67% | 0.12% |
| Jun 2026 | 55.9% | 37.4% | 6.1% | 0.48% | 0.07% |
| Jul 2026 | 57.1% | 38.2% | 4.2% | 0.49% | 0.07% |
| Aug 2026 | 52.5% | 43.2% | 3.8% | 0.4% | 0.08% |
| Sep 2026 | — | — | — | — | — |
How has the Audio Up and Pacific Content comparison changed over the last 12 months?
3 findings
- Audio Up was ahead of Pacific Content in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Audio Up’s estimated Share of Search among podcast marketing agencies worldwide moved from 3.5% to 3.8%, and its estimated monthly branded searches moved from 1K to 480.
- Across the 11 months ending August 2026, Pacific Content’s estimated Share of Search among podcast marketing agencies worldwide moved from 0.38% to 0.4%, and its estimated monthly branded searches moved from 110 to 50.
How did search popularity change for podcast marketing agencies worldwide in August 2026?
2 changes
Estimated monthly branded searches for Pacific Content worldwide fell 54.5% over 11 measured months, from 110 to 50 in August 2026.
Estimated monthly branded searches for Audio Up worldwide fell 52% over 11 measured months, from 1K to 480 in August 2026.
How each brand is measured
Brandwave collects information about searches that people make online using Audio Up’s and Pacific Content’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Audio Up
1 branded search term
- audio up
Pacific Content
1 branded search term
- pacific content
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.