Auden vs Elomi:Which is searched more?
In September 2026, Auden had more branded searches than Elomi among nursing bra brands worldwide. Auden had about 4,500 branded searches, while Elomi had 880. Auden made up 5.5% of all nursing bra brand searches we track, and Elomi accounted for 1.1%. These are worldwide searches for English-language branded terms.
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Is Auden or Elomi more popular in search?
Compare the brands people buy nursing bras from. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of searches by month for Auden, Elomi. The figures are in the table below the chart.
View monthly share of searches table
| Month | Kindred Bravely | Momcozy | Auden | Hotmilk | Bodily | Bravado Designs | Boob Design | Cake Maternity | Medela | Elomi | Anita | Panache | Motherhood Maternity |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 67.8% | 6.7% | 6.8% | 3% | 3% | 4.3% | 3% | 2.6% | 1.2% | 0.59% | 0.4% | 0.32% | 0.32% |
| Nov 2025 | 71.4% | 7% | 4.8% | 2% | 3.8% | 3.7% | 2.6% | 2.2% | 1.1% | 0.42% | 0.34% | 0.28% | 0.28% |
| Dec 2025 | 74% | 6.7% | 4.1% | 1.6% | 3% | 4.2% | 1.9% | 2.3% | 0.9% | 0.4% | 0.33% | 0.27% | 0.27% |
| Jan 2026 | 71.5% | 6.2% | 5.1% | 2.2% | 3.4% | 3.3% | 2.2% | 3.2% | 1.2% | 0.55% | 0.45% | 0.3% | 0.36% |
| Feb 2026 | 77.1% | 5.8% | 3.8% | 2.1% | 2.6% | 2.5% | 1.7% | 2% | 1.1% | 0.42% | 0.34% | 0.28% | 0.28% |
| Mar 2026 | 70.1% | 6.8% | 5% | 3% | 3% | 3.5% | 3% | 2.7% | 1% | 0.75% | 0.4% | 0.33% | 0.33% |
| Apr 2026 | 74.5% | 5.9% | 4.3% | 2.6% | 2.6% | 3% | 2.2% | 2.4% | 0.9% | 0.65% | 0.29% | 0.29% | 0.29% |
| May 2026 | 75.3% | 5.8% | 4.2% | 2.5% | 2.5% | 3.1% | 2.1% | 1.9% | 0.87% | 0.77% | 0.34% | 0.34% | 0.23% |
| Jun 2026 | 65.8% | 9.3% | 5.5% | 3.3% | 4.1% | 3.4% | 2.7% | 2.5% | 1.1% | 1% | 0.45% | 0.45% | 0.37% |
| Jul 2026 | 64.9% | 7.6% | 6.4% | 4.2% | 4.2% | 3.6% | 2.2% | 3.1% | 1.5% | 1% | 0.56% | 0.45% | 0.37% |
| Aug 2026 | 67.1% | 7.5% | 6.2% | 4.1% | 4.1% | 3.3% | 2.1% | 2.4% | 1.1% | 0.99% | 0.54% | 0.36% | 0.36% |
| Sep 2026 | 66.3% | 8.1% | 5.5% | 4.4% | 3.6% | 3.4% | 3% | 2.2% | 1.2% | 1.1% | 0.48% | 0.39% | 0.32% |
How has the Auden and Elomi comparison changed over the last 12 months?
3 findings
- Auden was ahead of Elomi in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Auden’s share of searches among nursing bra brands worldwide moved from 6.8% to 5.5%, and its estimated monthly branded searches moved from 5.5K to 4.5K.
- Across the 12 months ending September 2026, Elomi’s share of searches among nursing bra brands worldwide moved from 0.59% to 1.1%, and its estimated monthly branded searches moved from 480 to 880.
How did search popularity change for nursing bra brands worldwide in September 2026?
2 changes
In September 2026, Auden lost share of searches among nursing bra brands worldwide, from 6.2% to 5.5%.
Estimated monthly branded searches for Elomi worldwide rose 83.3% over 12 measured months, from 480 to 880 in September 2026.
How are branded searches counted?
3 search terms
Brandwave collects information about searches that people make online using Auden’s and Elomi’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Other head-to-heads among nursing bra brands
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