Brandwave

Atlas Model Railroad vs Roco:Which is more popular?

In October 2026, Atlas Model Railroad had more branded searches than Roco among model railway brands worldwide. Atlas Model Railroad had about 4,400 branded searches, while Roco had 1,890. Atlas Model Railroad made up 2.2% of all model railway brand searches we track, and Roco accounted for 0.94%. When we asked ChatGPT and Google AI Overviews about model railway brands, Atlas Model Railroad and Roco each appeared in one of the five answers. Atlas Model Railroad and Roco were each mentioned first in one of the two answers that named either.

Among model railway brands worldwide in October 2026

Who do people search for more?

Atlas Model Railroad, about 2 searches for every 1 for Roco

Atlas Model Railroad 4.4K searchesRoco 1.9K searches

Who does AI mention more?

Both were mentioned in 1 of 5 answers.

Atlas Model Railroad in 1 of 5Roco in 1 of 5

Who does AI recommend more?

Each is named first in 1 of 2 answers.

Atlas Model Railroad first in 1Roco first in 1

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Top model railway brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Atlas Model Railroad and Roco were each mentioned in one out of five: in one of the three ChatGPT answers, but not in either of the two Google AI Overviews. Atlas Model Railroad and Roco were each listed first in one of the two answers that named either.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Kato1st
  2. Bachmann2nd
  3. Hornby3rd
  4. Marklin4th
  5. Roco5th
  6. PIKO6th
  7. Athearn7th
  8. Atlas Model Railroad8th
  9. Lionel9th
  10. MTH–
  11. +5 more

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Bachmann4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Kato4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Hornby3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Marklin2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Athearn2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • PIKO2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Lionel1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Atlas Model Railroad1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Roco1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • MTH0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

+5 more

See every answer about model railway brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.

Is Atlas Model Railroad or Roco more popular in search?

This chart shows how often people search Google for Atlas Model Railroad and Roco by name. Each line represents a brand's share of searches for all 15 model railway brands we track, month by month, from English-language searches worldwide.

Atlas Model Railroad and Roco among model railway brands worldwide, by month

Share of searches by month for Atlas Model Railroad, Roco. The figures are in the table below the chart.

View monthly share of searches table
MonthHornbyMTHLionelMarklinBachmannRapido TrainsAthearnKatoWalthersAtlas Model RailroadRocoGraham FarishPecoPIKOFleischmann
Nov 202528.8%10.5%26.3%8.6%7.1%4.7%3%2.8%3.3%2.1%0.66%0.6%0.55%0.51%0.36%
Dec 202526.4%9.7%27.3%9.7%7.9%4.3%3.4%3.1%3.4%1.9%0.61%0.7%0.59%0.55%0.39%
Jan 202633.4%12.2%16.7%10%6.7%4.5%4.1%3.1%3.6%2.4%0.86%0.7%0.73%0.59%0.47%
Feb 202629.7%16.3%14.9%8.9%7.3%4.9%4.7%3.5%4%2.7%0.73%0.79%0.67%0.49%0.51%
Mar 202629.7%16.2%15.7%8.9%5.9%5.9%3.8%3.9%4%2.6%0.68%0.93%0.69%0.43%0.51%
Apr 202631.4%17.2%14.3%9.4%6.3%5.1%3.8%3.7%3.6%2.3%0.77%0.83%0.55%0.46%0.41%
May 202631.9%17.4%13%9.5%6.4%5.2%3.8%3.7%3.7%2.3%0.72%0.84%0.48%0.46%0.52%
Jun 202633.5%15%13.7%10%6.7%5.5%3.3%3.4%3.7%2.4%0.61%0.72%0.51%0.49%0.47%
Jul 202632.8%14.7%15.6%8%6.6%5.4%4%3.5%3.6%2.9%0.8%0.7%0.56%0.48%0.46%
Aug 202630.5%16.7%14.5%9.1%7.5%5%3.4%3.6%3.8%2.7%0.8%0.81%0.69%0.5%0.56%
Sep 202631.8%17.4%13.8%9.5%6.4%5.2%3.6%3.6%3.9%1.9%0.67%0.84%0.57%0.53%0.42%
Oct 202630%16.4%15%11%6%6%3.4%3.4%3.2%2.2%0.94%0.79%0.66%0.64%0.49%

How has branded search for Atlas Model Railroad and Roco changed worldwide over the last 12 months?

3 findings

How did search popularity change for model railway brands worldwide in October 2026?

2 changes

  1. In October 2026, Roco rose from 12th to 11th among model railway brands worldwide.

  2. Estimated monthly branded searches for Atlas Model Railroad worldwide fell 33.3% over 12 measured months, from 6.6K to 4.4K in October 2026.

How are Atlas Model Railroad’s and Roco’s branded searches counted?

3 search terms

Brandwave collects information about searches that people make online using Atlas Model Railroad’s and Roco’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Atlas Model Railroad

1 branded search term

  • atlas model railroad

Roco

2 branded search terms

  • roco model railway
  • roco trains

How the Brand Demand Index is measured

Other head-to-heads among model railway brands

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