AthenaHQ vs SE Ranking:Which is searched more?
In September 2026, SE Ranking had more branded searches than AthenaHQ among AI search visibility tools worldwide. SE Ranking had about 49,500 branded searches, while AthenaHQ had 3,000. SE Ranking made up 4.5% of all AI search visibility tool searches we track, and AthenaHQ accounted for 0.27%. These are worldwide searches for English-language branded terms.
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Is AthenaHQ or SE Ranking more popular in search?
Compare tools that track and improve how brands appear in AI assistants and AI search answers, measured through worldwide English-language branded search demand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of searches by month for SE Ranking, AthenaHQ. The figures are in the table below the chart.
View monthly share of searches table
| Month | Semrush | Ahrefs | SE Ranking | Peec AI | Profound | AirOps | Searchable | Otterly.AI | AthenaHQ | Scrunch |
|---|---|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 58.2% | 31.8% | 5.2% | 0.91% | 1.1% | 1.1% | 0.75% | 0.24% | 0.27% | 0.31% |
| Nov 2025 | 62.3% | 27.9% | 4.6% | 1.4% | 0.99% | 1.4% | 0.65% | 0.26% | 0.23% | 0.28% |
| Dec 2025 | 65.4% | 23.9% | 4.8% | 1.5% | 1.1% | 1.5% | 1% | 0.26% | 0.29% | 0.28% |
| Jan 2026 | 57.3% | 31.3% | 5.2% | 1.6% | 1.1% | 1.6% | 0.92% | 0.35% | 0.33% | 0.31% |
| Feb 2026 | 57.3% | 31.3% | 5.1% | 1.3% | 1.5% | 1.6% | 0.76% | 0.36% | 0.37% | 0.31% |
| Mar 2026 | 61.6% | 27.6% | 4.5% | 1.4% | 1.6% | 1.4% | 0.8% | 0.46% | 0.32% | 0.27% |
| Apr 2026 | 61.9% | 27.7% | 4.6% | 1.4% | 1.4% | 1.4% | 0.66% | 0.38% | 0.32% | 0.27% |
| May 2026 | 54.3% | 29.7% | 8.9% | 2.3% | 1.4% | 1.5% | 0.87% | 0.51% | 0.33% | 0.29% |
| Jun 2026 | 60.8% | 27.2% | 4.5% | 2.1% | 1.6% | 1.7% | 0.78% | 0.57% | 0.39% | 0.4% |
| Jul 2026 | 61% | 27.3% | 4.5% | 2.1% | 1.6% | 1.4% | 0.95% | 0.55% | 0.32% | 0.33% |
| Aug 2026 | 61.4% | 27.5% | 3.7% | 2.1% | 1.9% | 1.4% | 0.95% | 0.49% | 0.26% | 0.33% |
| Sep 2026 | 60.8% | 27.2% | 4.5% | 2.2% | 2% | 1.4% | 0.94% | 0.52% | 0.27% | 0.27% |
How has the AthenaHQ and SE Ranking comparison changed over the last 12 months?
3 findings
- SE Ranking was ahead of AthenaHQ in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, AthenaHQ’s share of searches among AI search visibility tools worldwide held steady at 0.27%, and its estimated monthly branded searches moved from 3.8K to 3K.
- Across the 12 months ending September 2026, SE Ranking’s share of searches among AI search visibility tools worldwide moved from 5.2% to 4.5%, and its estimated monthly branded searches moved from 74K to 49.5K.
How did search popularity change for AI search visibility tools worldwide in September 2026?
2 changes
In September 2026, SE Ranking gained share of searches among AI search visibility tools worldwide, from 3.7% to 4.5%.
In September 2026, AthenaHQ rose from 10th to 9th among AI search visibility tools worldwide.
How are branded searches counted?
5 search terms
Brandwave collects information about searches that people make online using AthenaHQ’s and SE Ranking’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
AthenaHQ
4 branded search terms
- athena hq
- athena hq ai
- AthenaHQ
- athenahq ai
SE Ranking
1 branded search term
- se ranking
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