Asteria Hair vs UNice:Which is more popular?
In October 2026, UNice had more branded searches than Asteria Hair among wig brands worldwide. UNice had about 135,000 branded searches, while Asteria Hair had 6,600. UNice made up 26.5% of all wig brand searches we track, and Asteria Hair accounted for 1.3%. When we asked ChatGPT and Google AI Overviews about wig brands, UNice appeared in four of the five answers and Asteria Hair in none.
Who do people search for more?
UNice, about 20 searches for every 1 for Asteria Hair
Who does AI mention more?
UNice, mentioned in 4 of 5 answers, Asteria Hair in 0
Who does AI recommend more?
UNice, the only one of the two named
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Top wig brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, UNice was mentioned in four out of five: in two of the three ChatGPT answers and in both Google AI Overviews. Asteria Hair did not appear in any of the five answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
Luvme4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers- UNice4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Jon Renau3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Ellen Wille2 of 5Named in 0 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Hairvivi1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Raquel Welch1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Wigs.com1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Arda Wigs0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Beautyforever0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Asteria Hair0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about wig brands
5 answers
Asked ChatGPT
“What are the best wig brands?”
Asked ChatGPT
“Where should I buy a human hair wig online?”
Asked ChatGPT
“What's the best wig for beginners?”
Searched Google, AI Overview
“human hair wigs”
Searched Google, AI Overview
“best wigs”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in the United States on October 27, 2026.
Is Asteria Hair or UNice more popular in search?
This chart shows how often people search Google for Asteria Hair and UNice by name. Each line represents a brand's share of searches for all 13 wig brands we track, month by month, from English-language searches worldwide.
Share of searches by month for UNice, Asteria Hair. The figures are in the table below the chart.
View monthly share of searches table
| Month | Luvme | UNice | Hairvivi | Raquel Welch | Wigs.com | Arda Wigs | Beautyforever | Nadula | West Kiss | Asteria Hair | Jon Renau | Ellen Wille | Rene of Paris |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Nov 2025 | 56.2% | 20.5% | 6.2% | 4.1% | 1.5% | 1.5% | 1.5% | 1.5% | 2.8% | 1.5% | 1.2% | 1% | 0.45% |
| Dec 2025 | 51.3% | 22.9% | 6.9% | 4.6% | 1.7% | 1.4% | 2.1% | 1.7% | 2.5% | 1.7% | 1.7% | 1.1% | 0.4% |
| Jan 2026 | 50.1% | 22.4% | 6.7% | 5.5% | 2% | 1.6% | 2% | 1.3% | 3% | 1.6% | 1.6% | 1.3% | 0.59% |
| Feb 2026 | 51.4% | 23% | 5.7% | 5.7% | 1.7% | 1.7% | 1.7% | 1.4% | 2.5% | 1.7% | 1.4% | 1.1% | 1.1% |
| Mar 2026 | 46.6% | 25.6% | 7.7% | 5.1% | 1.9% | 1.5% | 1.9% | 1.5% | 2.8% | 1.9% | 1.3% | 1.3% | 1% |
| Apr 2026 | 51.4% | 23% | 6.9% | 4.6% | 2.1% | 1.7% | 1.7% | 1.4% | 2.1% | 1.7% | 1.4% | 1.4% | 0.75% |
| May 2026 | 52% | 23.3% | 5.7% | 4.7% | 2.1% | 1.7% | 1.7% | 1.4% | 2.1% | 1.7% | 1.4% | 1.4% | 0.76% |
| Jun 2026 | 53.9% | 24.1% | 4.9% | 4% | 2.2% | 1.8% | 1.8% | 1.2% | 1.8% | 1.4% | 1.2% | 1.2% | 0.64% |
| Jul 2026 | 53% | 23.7% | 5.8% | 3.9% | 2.1% | 1.7% | 1.7% | 1.2% | 1.7% | 1.7% | 1.4% | 1.2% | 0.63% |
| Aug 2026 | 57.4% | 21% | 6.3% | 3.4% | 1.9% | 1.5% | 1.5% | 1% | 1.5% | 1.5% | 1.3% | 1% | 0.55% |
| Sep 2026 | 56.3% | 20.6% | 6.2% | 5.1% | 2.3% | 1.5% | 1.5% | 1% | 1.5% | 1.2% | 1.2% | 1% | 0.54% |
| Oct 2026 | 48.4% | 26.5% | 6.5% | 5.3% | 2.4% | 1.6% | 1.6% | 1.6% | 1.6% | 1.3% | 1.3% | 1.1% | 0.86% |
How has branded search for Asteria Hair and UNice changed worldwide over the last 12 months?
3 findings
- UNice was ahead of Asteria Hair in every measured month of the 12 months ending October 2026.
- Across the 12 months ending October 2026, Asteria Hair’s share of searches among wig brands worldwide moved from 1.5% to 1.3%, and its estimated monthly branded searches moved from 8.1K to 6.6K.
- Across the 12 months ending October 2026, UNice’s share of searches among wig brands worldwide moved from 20.5% to 26.5%, and its estimated monthly branded searches moved from 110K to 135K.
How did search popularity change for wig brands worldwide in October 2026?
3 changes
In October 2026, Nadula overtook West Kiss and 3 others to rank 8th among wig brands worldwide, with 1.6% of the searches.
In October 2026, UNice gained share of searches among wig brands worldwide, from 20.6% to 26.5%.
Estimated monthly branded searches for Asteria Hair worldwide fell 18.5% over 12 measured months, from 8.1K to 6.6K in October 2026.
How are Asteria Hair’s and UNice’s branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using Asteria Hair’s and UNice’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Asteria Hair
1 branded search term
- asteria hair
UNice
1 branded search term
- unice hair
Other head-to-heads among wig brands
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